Tough times pave way for changes in Cedros efforts
Group making big plans despite economic challenges
In a rough economy, it may be tempting to hunker down until the storm passes. But the Cedros Design District Association has a different perspective.
“You don’t say, ‘Oh, things are bad,’ and just shut down,” said Sean MacLeod of the South Cedros Property Owners Association and executive committee member of the association. “You make the extra effort.”
Perhaps the cornerstone of the “extra effort” are the quarterly streetwide parties it has planned for 2009. The first one – titled ‘Cedros Blooms!’ – is set for March 19 and will feature a floral theme with live music and refreshments in stores up and down the avenue from 5 to 8 p.m.
Three similar events are planned for June, September and December, with themes appropriate for those seasons. Before each event the association plans to send out 6,000 postcards inviting Solana Beach residents.
Casting a wider net, the group also has committed to a full year of advertisements and plans to personally contact nearby hotel concierges, whom they hope will direct visitors their way.
Cedros has always been transforming itself. From a dirt road lined with cabinetmakers’ shops in the ’80s, it has become a hip community of all sorts of merchants.
Since the Cedros Design District Association formed in the late ’90s, it has played a role in the changing face of the area. Members of the current executive committee are Cindy Cruz of Leaping Lotus, Susan Street of Street Fine Art, Carol Temple of SB Art & Frame, and property owners Sean MacLeod and Dave Hodges.
The turnout for “Cedros Blooms!” may show whether the association can continue improving Cedros even in challenging economic times.
“We’re pushing forward,” says Susan Street. “Instead of doing less about these events we’re doing more, and hopefully the larger community will join in.”
- March 19
- 5 to 8 p.m.
The Cedros Design District Association will hold its first quarterly event of 2009, “Cedros Blooms!” on March 19 when it welcomes spring with a party down the Avenue.
The floral-themed event will, as stated in the association’s marketing plan, include baskets of flowers hanging from each of Cedros Avenue’s 24 light poles as well as floral arrangements in the stores.
Businesses will stay open until 8 p.m. and offer refreshments through the evening, and feature live music at certain spots on the street. Also, Sanctuary 143 will host a “guerilla art installation.”
According to Sean MacLeod of the Cedros Design District Association, postcard invitations announcing the event will be sent out to 6,000 Solana Beach residents a week or so before the event.
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