Editorial: Using tools…and following rules

Years ago, the La Jolla Town Council received reprint rights from Theodore “Dr. Seuss” Geisel to a 1956 brochure he called “Signs of Civilization.”

In a note on the back, Town Council leaders wrote: “The business people of the La Jolla Town Council believe in advertising. … But at a certain point, good taste comes into the picture. … We are not going to let our town be blighted by the uncontrolled clutter of unsightly signs.”

The brochure points to the then-existing regulations on signs and reminds people to check with city officials on sign permits and rules.

With permission of the Town Council and Dr. Seuss Enterprises, we’re reprinting it as a reminder to La Jollans about the impact advertising has on our visual surroundings.

Signs of Civil-iz-ation!
By Dr. Seuss
La Jolla Town Council Inc.

There once was a guy
And his name was Guss
Who invented a product
Called Guss-ma-Tuss.
(I forget what it did,
But the product was good.)
So he whapped out a sign
As he darn well should.
Then along came a guy, and his name was Zaxx
Who invented a product called Zaxx-ma-Taxx.
And he said:
“I shall show this bush-leaguer Guss
“I can double out-sell his Guss-ma-Tuss!”
And, so, Board Chairman Zaxx of Zaxx-ma-Taxx
Whapped out a much bigger sign with his axe.

That’s how it all started.
THEN good old Guss
Put a bigger pitch in
For Fuss-ma-Tuss!

Of course, you know how Zaxx re-acted.
(Just about like you expacted.)
Ten-ton signs around his door!
THEN Guss …
HE re-reacted more!
And, thus between them, with impunity
They loused up the entire community.

Sign after sign, after sign, until
Their property values slumped to nil.
And even the dinosaurs moved away
From that messed-up spot in the U.S.A.

Copyright 1956-Dr. Seuss
For reprint rights address La Jolla Town Council Inc.

Related posts:

  1. Editorial: Involvement strengthens our community
  2. DMVA to erect signs for visitors
  3. Research report: Modeling tools likely to aid pediatric surgeons
  4. DM City moves on building use rules
  5. Editorial: Don’t force neighbors to call you a water hog

Short URL: http://www.delmartimes.net/?p=3428

Posted by on Mar 26, 2009. Filed under Archives. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply



Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6



  • La Jolla Library welcomes new chief Shaun Briley
    For La Jolla Riford Library’s new head librarian, Shaun Briley, books have been a part of his life and career, in some form or another, every step of the way. […]
  • Tangerine trees, marmalade skies for Beatles-inspired Patrons of the Prado gala in Balboa Park, San Diego
    “Lucy in the Sky with Diamonds” was the theme of the Patrons of the Prado gala on July 12, 2014 in Balboa Park, San Diego. Beatles-inspired music came from Wayne Foster Entertainment. Sandy Redman and Jeanne Jones served as event chairs. 2014’s beneficiaries are the Reuben H. Fleet Science Center, San Diego Museum of Art and The Old Globe Theatre. […]
  • La Jolla’s Best Bets for events July 31- Aug. 7
    Museum of Photographic Arts (MOPA) offers a crash course in starting a photography collection 6 p.m. Thursday Aug. 7. at the Ligne Roset Showroom, 7726 Girard Ave. MOPA assistant curator Chantel Paul and director of jdc Fine Art Jennifer DeCarlo will share professional insights. […]




  • Rancho Santa Fe resident’s Gen 7 wines earn top honors
    Rancho Santa Fe resident Tim Bacino’s Gen 7 Wines is on a hot streak, his varietals winning several awards this summer in California wine competitions. […]
  • Torrey Pines High School baseball alum Taylor Murphy excelling in pro ball
    It was during a breakout senior year at Torrey Pines High that Taylor Murphy first popped up on the radar of professional scouts. Shortly after graduation, Murphy was selected by the San Diego Padres in the 40th round of the June 2011 amateur draft. He declined, honoring a commitment to the University of the Pacific. Three years later, Murphy got another sho […]
  • Why Hire a Licensed Landscape Professional?
    By Steve Jacobs, Nature Designs The old saying – “if something seems to good to be true, it probable is” – is quite fitting when it comes to hiring a contractor for your home or yard construction project. While it is smart to shop around, get quotes, etc., don’t fall into the trap of trusting […]