DM Fairgrounds sells naming rights to Albertsons

For $1.3 million dollars, Albertsons supermarket has won the right to “present” the San Diego County Fair for the next three years.

The Del Mar Fairgrounds put its naming rights up for sale this year but had to settle instead for selling “presenting” rights for the country’s fifth largest fair, The San Diego Union-Tribune reported.

For the next three years, the fair will be known as the “San Diego County Fair, Presented by Albertsons,” according to the newspaper.

The supermarket chain’s deal will included placing its name prominently on fairground signs, publications and ads. Albertsons also plans to promote the fair through its advertising and in-store promotions, the Union-Tribune reported.

The supermarket chain will also sell fair tickets at 58 Albertsons stores in San Diego County and in Temecula.

According to the newspaper, industry leaders said sponsorships are an important revenue source for fairs but that naming deals are unheard of and presenting deals are even more rare.

The fairground’s Chief Executive Tim Fennel told the newspaper that he still hopes to sell venue-naming rights for $1 million to $1.5 million a year for 10 years.

If, for example, Albertsons had purchased naming rights, the property would be known as “Albertsons Fairgrounds of Del Mar.” The fairgrounds’ annual revenue is $57.4 million.

Related posts:

  1. Fairgrounds officials try to sell naming rights
  2. Fairgrounds officially selling name
  3. No raise for Del Mar Fairgrounds CEO
  4. Del Mar Fairgrounds clarifies furlough confusion
  5. Fairgrounds’ top executive may get 29 percent pay increase

Short URL: http://www.delmartimes.net/?p=3281

Posted by Pat Sherman on Apr 15, 2009. Filed under Archives. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply

Archives

Facebook

Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6

LA JOLLA NEWS

RSS LA JOLLA NEWS

RANCHO SANTA FE NEWS

RANCHO SANTA FE NEWS

RSS RANCHO SANTA FE NEWS

  • Is Impact Investing the Way of the Future?
    By Chris L. Meacham, CPA, Cornerstone Wealth Management The next generation of investors is estimated to inherit $41 trillion from the baby boomers, and trends are revealing that impact investing will not only be part of mainstream wealth management, but it may become the core-portfolio. With that in mind, some of the biggest names in […]
  • Jerome Strack named General Manager of The Inn at Rancho Santa Fe
    Benchmark Hospitality International, a leading U.S.-based hospitality management company, has named Jerome Strack general manager for The Inn at Rancho Santa Fe, the historic hotel located near San Diego. The Inn at Rancho Santa Fe is part of Benchmark Hospitality’s Personal Luxury Resorts & Hotels brand collection. Greg Champion, executive vice presiden […]
  • ‘Under the Tuscan Sun’ fashion show in Rancho Santa Fe to benefit Mitchell Thorp fund
    The Pillars of Hope Under the Tuscan Sun Charity Fashion Show, benefiting the Mitchell Thorp Foundation, will be held “under the stars, al fresco” from 5:30-9:30 p.m. Saturday, Sept. 6, at Cielo Village, 18029 Calle Ambiente, Rancho Santa Fe. The event will include the Pillar of Hope Awards presentation, Tuscan cuisine, wine and beer tasting, a Couture Men a […]