‘Happy Happens’ SD tourism campaign kicks off

The San Diego Convention & Visitors Bureau Wednesday unveiled its $8 million “Happy Happens” tourism advertising campaign, which is timed to draw visitors to the region during the summer travel season.

The campaign promotes San Diego as a “feel happy” place, where visitors can find happiness through the region’s plentiful sunshine, outdoor lifestyle, friendly people and fun activities, according to ConVis.

Television ads will run through early June in Las Vegas, Los Angeles, Phoenix, Sacramento and San Francisco, according to ConVis. Radio advertisements will be broadcast in Los Angeles, Orange and Riverside counties, according to ConVis, which will also roll out national
online and print spots.

Mayor Jerry Sanders joined officials from ConVis at the Omni Hotel San Diego to announce the start of what he described as an “aggressive campaign” that “will send the message to travelers nationally to visit our region.”

“It’s going to invite them to experience what many of us are looking for in these stressful economic times — a positive outlook and happy mood.”

According to ConVis, tourism generates nearly $8 billion annually for the local economy and employs 164,000 people in San Diego.

Visit www.sandiego.org for more information on the campaign.

Video courtesy of NBCSanDiego.com

View more news videos at: http://www.nbcsandiego.com/video.

Related posts:

  1. Tourism forecast for 2009 ‘not a pretty picture’
  2. Mexican officials in SD hoping to boost TJ tourism
  3. Tourism tax proposal set for fall ballot
  4. Sad economy brings dining happy hours
  5. Tourism feels slow economy

Short URL: http://www.delmartimes.net/?p=1584

Posted by Pat Sherman on Apr 23, 2009. Filed under Archives. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply



Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6



  • La Jolla Library welcomes new chief Shaun Briley
    For La Jolla Riford Library’s new head librarian, Shaun Briley, books have been a part of his life and career, in some form or another, every step of the way. […]
  • Tangerine trees, marmalade skies for Beatles-inspired Patrons of the Prado gala in Balboa Park, San Diego
    “Lucy in the Sky with Diamonds” was the theme of the Patrons of the Prado gala on July 12, 2014 in Balboa Park, San Diego. Beatles-inspired music came from Wayne Foster Entertainment. Sandy Redman and Jeanne Jones served as event chairs. 2014’s beneficiaries are the Reuben H. Fleet Science Center, San Diego Museum of Art and The Old Globe Theatre. […]
  • La Jolla’s Best Bets for events July 31- Aug. 7
    Museum of Photographic Arts (MOPA) offers a crash course in starting a photography collection 6 p.m. Thursday Aug. 7. at the Ligne Roset Showroom, 7726 Girard Ave. MOPA assistant curator Chantel Paul and director of jdc Fine Art Jennifer DeCarlo will share professional insights. […]




  • Rancho Santa Fe resident’s Gen 7 wines earn top honors
    Rancho Santa Fe resident Tim Bacino’s Gen 7 Wines is on a hot streak, his varietals winning several awards this summer in California wine competitions. […]
  • Torrey Pines High School baseball alum Taylor Murphy excelling in pro ball
    It was during a breakout senior year at Torrey Pines High that Taylor Murphy first popped up on the radar of professional scouts. Shortly after graduation, Murphy was selected by the San Diego Padres in the 40th round of the June 2011 amateur draft. He declined, honoring a commitment to the University of the Pacific. Three years later, Murphy got another sho […]
  • Why Hire a Licensed Landscape Professional?
    By Steve Jacobs, Nature Designs The old saying – “if something seems to good to be true, it probable is” – is quite fitting when it comes to hiring a contractor for your home or yard construction project. While it is smart to shop around, get quotes, etc., don’t fall into the trap of trusting […]