Sale draws shoppers to village
Camino Del Mar was buzzing Saturday during the sidewalk sale, a promotional collaboration between merchants organized by the Del Mar Village Association to attract shoppers to Del Mar and draw locals out with special offers.
More than 30 boutiques and shops along Camino Del Mar participated. The city council did their part, allowing visitors to park for free and L’Auberge also offered their metered parking without charge.
Music livened the trunk sale at La Boutique Les Deux, and the weekly Farmer’s Market added color to the experience.
Jen Grove, executive director of DMVA, said the idea is to keep local dollars in the community. She cited the Small Business Administration’s estimate that 60 cents on every dollar spent in the community stays.
“We as merchants appreciate what DMVA is doing for the local economy,” said Rufus Abelsohn of Clone Duplicating & Create-A-Design Invitations.
Clone Duplicated donated production time and expenses for 17,000 fliers to promote the sidewalk sale.
- Sidewalk sale means free parking
- SoLo warehouse sale starts May 1
- DMVA putting positive spin on retail season
- Taste & Art Stroll: A matched pair
- Merchants are cautiously optimistic
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