Merchant group is hopeful

Businesses taking steps to improve

It seems in Del Mar, when one door closes another door opens. While some businesses have closed this year, new ones have quickly sprung up in their place.

“Del Mar Village is healthy and staying vibrant during this tough economy,” said Jen Grove, executive director of the Del Mar Village Association. “Store closures have been minimal, and store openings have been predominant.”

Grove said business owners are investing in the city by improving their spaces and adding features such as sidewalk cafes.

She said the Del Mar Village Association has done its part to bring people downtown to discover local shops and eateries with events such as the Taste and Art Stroll this month. The next big event will be the upcoming Holiday Wonderland on Dec. 6, kicking off the holiday season.

“We’re keeping our fingers crossed that we continue to stay strong this next fiscal year,” Grove said.

There are still some empty storefronts, where Medici closed in Del Mar Plaza, a spot next to Salon J and where Lululemon closed. But new or re-imagined businesses have quickly come to town.

“Del Mar, in terms of locations, is such a sought-after venue,” Grove said. “There’s only so many street frontages and they are swept up pretty quickly.”

Grove said several long-standing restaurants and shops have changed hands — there are new owners at Zel’s, Java Kai coffee shop became Rumi Cafe, J’s Japanese is now Shimbashi Izakaya, Palm Tree Yoga is now Asana Yoga and Cafe Secret also has new owners.

Annmarie D’Ercole Jewelry on 15th Street has also opened up a second branch called La D’Ercole across the street.

In the Del Mar Plaza, two new boutiques have opened, Saratoga Saddlery and Southern Cross. Saratoga offers equestrian-inspired attire such as boots, hats, belts and clothing in both rugged Western style and the more romantics English Country look.

Southern Cross has clothing for women and children, home accessories and furniture at its new home next to Harvest Ranch on the middle level.

The hot corner appears to be between 10th and 11th Streets, where there are three new businesses taking the place of shops that shuttered this year. New in town are Seaside Yogurt, Dream Wellness and Belloccio.

Now open, Seaside Yogurt offers self-serve yogurt (the pomegranate and cookies and cream flavors have been a hit with locals) and Dream Wellness next door will offer chiropractic services, massage, meal delivery, fitness and cooking classes.

Belloccio has been open for two months, with a staff of Del Mar locals.

Belloccio aims to be a “women’s wonderland,” manager Jennifer Young said. The store offers looks for a casual walk to the beach with comfy tees and pants or a night out with sparkly statement dresses. Clothing lines come from New York, Italy, Israel and they have handmade sweaters coming in from Peru.

“We’re here to support Del Mar business — we couldn’t be anywhere else than the heart of Del Mar,” said owner Eve Faucett.

“Seeing all the shops closing down was really sad,” said Young, who grew up in Del Mar. “We want to keep this little town alive, keep it going.”

Belloccio is Faucett’s second business; she used to import marble and granite, hence the shiny new floors in the shop.

“This is what I’ve always wanted to do,” Faucett said.

Young stresses that the prices are affordable, “We don’t have the ‘ouch factor’ that many boutiques have,” she said.

In addition to clothing and jewelry — the crochet metal necklaces and belts by Stelios are a highlight — Belloccio also has a hair salon, makeup application by makeup artist Monica Flores, spray tanning, massage and acupuncture by Dr. Sang You.

Village going pink in November
The Breast Cancer 3-Day walk launches every year from the Del Mar Fairgrounds, passing through Del Mar Village on their first few miles. This year, Del Mar will be an official cheering station.
“We’re going to paint the town pink,” said Jen Grove, executive director of the Del Mar Village Association.
Shops and restaurants will be encouraged to dress up their storefronts in pink and Grove hopes to get a lot of people out on the streets to root for the walkers from 7:30 to 9:30 a.m. that day.

Related posts:

  1. DMVA to erect signs for visitors
  2. Highlands wants to hear ideas
  3. Merchants are cautiously optimistic
  4. DMVA putting positive spin on retail season
  5. Neighbors fear impacts of major construction

Short URL:

Posted by ziggycute1 on Oct 22, 2009. Filed under Archives. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply



Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6





  • Free Tennis and PickleBall offered at Rancho Santa Fe Tennis Club during Rancho Days
    Rancho Days is now Rancho Tennis Days at the Rancho Santa Fe Tennis Club. During the 10 days of Rancho Days (Oct. 3-12) the RSF Tennis Club is offering all Covenant-area residents free tennis. This includes many free clinics for all levels, free court time (just sign up at the front desk or call 858-756-4459) and free entry to the end of week mixed tennis to […]
  • Rancho Santa Big Band Orchestra to swing at Village Church
    Big band music blows into the Ranch from 6:30-8:30 p.m. Sunday, Nov. 9, at the Village Church, 6225 Paseo Delicias. The Rancho Santa Fe Big Band Swing Orchestra, a 17-piece outfit led by professor and former president of the San Diego Musicians’ Association Jack Wheaton, featuring producer and trumpeter Dominick Addario, vocalist and events coordinator Marie […]
  • Auditions to be held at Village Church in Rancho Santa Fe for ‘Rented Christmas’ musical
    The Village Church Community Theater recently announced auditions for “Rented Christmas, the Musical,” from 6-8 p.m. Monday, Oct. 6 and Tuesday, Oct. 7 at the Village Community Church, 6225 Paseo Delicias in Rancho Santa Fe. […]