Jason Alexander newest celebrity client for Jenny Craig

Jason Alexander of “Seinfeld” fame is the latest celebrity client/pitchman for Jenny Craig Inc., the Carlsbad-based weight management company announced Wednesday.

The actor is starting off 2010 with a resolution to lose 30 pounds.

Last September, Alexander turned 50 and appeared in a “Seinfeld” reunion episode as hapless George Costanza on “Curb Your Enthusiasm.”

“I looked at myself playing a character I started playing 20 years ago and yes, he had aged — but what was disturbing is that he was no longer in a body I cared to recognize,” Alexander said.

Alexander said he’s tried numerous diets and regular exercise to rid himself of 30 extraneous pounds.

“It’s always been the same old story — the first 10 pounds were gone in a jiff, but then bamm! Back again, and this time, they’re back with a vengeance — they even brought friends,” he quipped.

“I just got to a point where I didn’t think there was a diet or program out there that would work for me,” he said. “But I recognize that I need a new relationship with food and that I’m ready to stop talking about it and actually do it! My Jenny Craig consultant is going to put together a game plan for me, and I hope I can be the catalyst for other guys to get moving too.”

Joining fellow Jenny Craig boosters Valerie Bertinelli, Sara Rue, Phylicia Rashad and Queen Latifah, Alexander will appear in Jenny Craig’s new advertising campaign that launches this month, said company CEO Patti Larchet.

“We expect Jason to be an inspiration for a lot of men who want to lose weight but are maybe a little wary of joining a weight loss program,” she said.

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Posted by on Jan 6, 2010. Filed under Archives. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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