Jason Alexander newest celebrity client for Jenny Craig

Jason Alexander of “Seinfeld” fame is the latest celebrity client/pitchman for Jenny Craig Inc., the Carlsbad-based weight management company announced Wednesday.

The actor is starting off 2010 with a resolution to lose 30 pounds.

Last September, Alexander turned 50 and appeared in a “Seinfeld” reunion episode as hapless George Costanza on “Curb Your Enthusiasm.”

“I looked at myself playing a character I started playing 20 years ago and yes, he had aged — but what was disturbing is that he was no longer in a body I cared to recognize,” Alexander said.

Alexander said he’s tried numerous diets and regular exercise to rid himself of 30 extraneous pounds.

“It’s always been the same old story — the first 10 pounds were gone in a jiff, but then bamm! Back again, and this time, they’re back with a vengeance — they even brought friends,” he quipped.

“I just got to a point where I didn’t think there was a diet or program out there that would work for me,” he said. “But I recognize that I need a new relationship with food and that I’m ready to stop talking about it and actually do it! My Jenny Craig consultant is going to put together a game plan for me, and I hope I can be the catalyst for other guys to get moving too.”

Joining fellow Jenny Craig boosters Valerie Bertinelli, Sara Rue, Phylicia Rashad and Queen Latifah, Alexander will appear in Jenny Craig’s new advertising campaign that launches this month, said company CEO Patti Larchet.

“We expect Jason to be an inspiration for a lot of men who want to lose weight but are maybe a little wary of joining a weight loss program,” she said.

Related posts:

  1. Jenny Craig finds strength at races
  2. J. Craig Venter addresses UCSD grads
  3. DMCC helps client celebrate her 100th birthday
  4. Aces high for Valley’s poker champ mom
  5. Del Mar’s newest home

Short URL: http://www.delmartimes.net/?p=4449

Posted by on Jan 6, 2010. Filed under Archives. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply



Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6





  • Community input received on proposed health club and pool facility in Rancho Santa Fe
    About 100 Rancho Santa Fe residents showed up on Friday, Oct. 17, for a health club and pool community meeting, the last outreach before ballots were mailed on Monday, Oct. 20. On the ballots, members are being asked whether the Rancho Santa Fe Association should spend $350,000 on a professional planning phase for the potential new community amenity. RSF Ass […]
  • Czech violin duo to perform at Village Church in Rancho Santa Fe
    In cooperation with the Consulate General of the Czech Republic, the Czech School San Diego hosts a free classical violin concert by internationally recognized Czech violin player Jaroslav Svecený and his daughter, Julie Svecená, who are on a tour of the United States. The concert will be at 7 p.m. Oct. 27 in the Village Church. The father-daughter duo will […]
  • Rancho Santa Fe weekly sports update
    Torrey Pines defeated Canyon Crest Academy 4-3 in a Palomar League opener for both teams on Oct. 9. Alayna Tomlinson and Farah Farjood each scored two goals to lead the Falcons. Samantha “Sammy” Cirino added one goal and one assist. […]