Farmers steps up to sponsor Torrey Pines PGA tournament

Farmers Insurance stepped in as the title sponsor of the annual PGA tournament at Torrey Pines, which begins Jan. 28, it was announced on Monday.

Tom Wornham, president and chairman of the Century Club, which organizes the tournament, called Farmers Insurance “a knight in shining armor.”

“We were prepared to move forward without a title sponsor this year, but this is wonderful news that provides a tremendous boost to the tournament,” Wornham said.

Buick had been the marquee sponsor since 1992, but pulled out last year when parent company General Motors filed for bankruptcy.

Buick had ties with golfer Tiger Woods, all but guaranteeing his annual participation in the event in those years.

The suddenly controversial Woods is staying away from the sport for the time being and will not appear in the 2010 tournament.

The deal between Farmers and the PGA, which operates the men’s golf tour, includes an option that could allow the country’s third-largest auto-homeowners insurance provider to sponsor future tournaments.

Related posts:

  1. Torrey Pines ready for tourney
  2. Century Club: Golf tournament will go on without Buick
  3. Club optimistic about tourney despite changes
  4. Buick hit with triple whammy
  5. Torrey Pines champions in national tournament

Short URL:

Posted by on Jan 18, 2010. Filed under Archives. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply



Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6






  • Rancho Santa Fe resident’s Gen 7 wines earn top honors
    Rancho Santa Fe resident Tim Bacino’s Gen 7 Wines is on a hot streak, his varietals winning several awards this summer in California wine competitions. […]
  • Torrey Pines High School baseball alum Taylor Murphy excelling in pro ball
    It was during a breakout senior year at Torrey Pines High that Taylor Murphy first popped up on the radar of professional scouts. Shortly after graduation, Murphy was selected by the San Diego Padres in the 40th round of the June 2011 amateur draft. He declined, honoring a commitment to the University of the Pacific. Three years later, Murphy got another sho […]
  • Why Hire a Licensed Landscape Professional?
    By Steve Jacobs, Nature Designs The old saying – “if something seems to good to be true, it probable is” – is quite fitting when it comes to hiring a contractor for your home or yard construction project. While it is smart to shop around, get quotes, etc., don’t fall into the trap of trusting […]