Surfrider debuts film about conservation

To celebrate World Day of Water, the Surfrider Foundation’s San Diego Chapter will premiere its animated short film, “The Cycle of Insanity: The Real Story of Water,” as a public service at 6 and 7:30 p.m. March 22 at The Loft at UCSD, Price Center East, second floor, 9500 Gilman Drive, La Jolla.

A happy hour menu will be available. Seating is free, but reservations are recommended at

The film is narrated by actress Zuleikha Robinson of “Lost.” Its premise is that “the water cycle taught to students in fourth grade has been dramatically altered over time, leaving Americans with a broken system that wastes water and energy, pollutes the natural waterways, harms critical marine life, and poorly deals with flooding and other water management problems.”

The film takes a holistic look at water management, highlights controversial problems, and suggests solutions that integrate multiple economic and environmental benefits.

The intended audience includes entire communities: from homeowners and the general public, to public agencies and elected government officials.

After each showing, there will be a Q & A session. The discussion will dive into subjects that range from steps each person can take at home, creative solutions to restore natural functions to urban watersheds, and the controversial topics of recycled wastewater and ocean desalination.

The international observance of World Water Day is an initiative that grew out of the 1992 United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro. It is still a reality that an estimated 1.1 billion people rely on unsafe drinking-water sources.

Improving healthy ocean water quality has been one of the Surfrider Foundation’s priorities since the organization was founded 25 years ago. Thanks to its Blue Water Task Force water-quality monitoring program, the foundation raised nationwide awareness of the ongoing decline in marine water quality — inspiring municipalities across the country to adopt monitoring programs of their own.

In 2010, the Surfrider Foundation will roll out the program “Know Your H2O,” to “proactively educate and mobilize the public on actions to be part of the solution to pollution and a multitude of other threats to a healthy coast and ocean.” Central to this effort will be a flash media Web site, where the story of water can be told.

On the Web

Related posts:

  1. Philanthropy Spotlight: Surfrider Foundation
  2. Art, surfboards auctioned off at Surfrider gala
  3. Surfrider withdraws lawsuit opposing Carlsbad desalination plant
  4. Swimmer takes on 7 miles to support foundation
  5. Surfrider pitches in on beach cleanup

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