‘WebSideStory’ founder returns with next generation business analytics venture

By Arthur Lightbourn
Contributor

People say to him, “Blaise, you’re a serial entrepreneur.”

“No,” he insists, “I’m a serial retiree.”

French-born Blaise Barrelet, Web analytics pioneer and founder of WebSideStory Inc., who retired 10 years ago at age 36, is back in business with a new, next generation Internet-based business analytics company called Anametrix based in Sorrento Valley.

He turns 47 next month.

“I’m looking forward to my next retirement, but before that happens, as my next goal, I’ve decided to build a $1 billion company within the next three to five years, and that’s what I’m doing.”

Barrelet’s initial analytics company, WebSideStory, founded in 1996, enabled webmasters to track and analyze traffic to their Web sites, providing them with such information as number of “hits,” time spent on site by visitors, returning visitors, page views, referring URLs and loyalty index.

The San Diego-based company offered the information to clients via Software as a Service (SaaS).

“We weren’t selling a software. We were one of the first to say [to clients] we’ll give you something that looks like a software, but that’s not. You don’t install it on your computer. You just go on the Internet, you log on, and here you have everything that happens on your Web site.”

In its early days, WebSideStory became a favorite of porn site webmasters who had tons of traffic to their Websites but had no way to audit it.

Heady stuff back in the mid-1990s.

His new company, Anametrix, founded four months ago as an independent data integration company, also using the SaaS model, is offering corporations a new technology with the ability to access, integrate and analyze anything and everything pertinent to their business, on and off the Internet, including data streams from customer relationship management, enterprise resource planning, direct mail, social media, search engine marketing, video & audio, and e-commerce, even census and weather information, via a cloud computing platform to help their businesses compete and thrive.

Or, as Anametrix stated in a recent press release, it will enable corporations “to aggregate online, offline and external databases to drive actionable business insights.”

Anametrix’s chief technical officer is Anders Olsson, who was Barrelet’s lead software engineer at WebSideStory.

Anametrix’s services to corporations via SaaS starts at $50,000 a year.

Barrelet was born and raised in Paris, France. His father was a CPA and owner of a Peugeot car dealership.

When he was 12, Barrelet read a “how to” book on electronics and decided then and there, “I’m a tech guy.”

At 14, he decided he wanted to become an engineer, work for NASA in Silicon Valley and become a millionaire by the time he was 35.

He founded WebSideStory as a bootstrap, self-financed company in 1996, and at age 36 in 2000 became a millionaire when he sold 10 percent of WebSideStory for $30 million.

WebSideStory went public in 2004, and, after merging with Omniture in 2007, was acquired by Adobe Software for $1.8 billion in 2009.

What Barrelet learned during his career, he said, were four, correction, make that five valuable lessons:

One: You need sufficient working capital for a business to grow.

“I started my first company, an electronics design company, in France in 1983. It did well, but it was just in the wrong country. I discovered something in finance that’s called working capital … and back then, people, including banks, didn’t know anything about computers. And if you don’t have working capital, there’s no way you are going to grow.”

Two: “If you want to spend a dollar, you have to make that dollar first.”

That has become his business mantra and how he is financing his latest business venture, Anametrix.

Three: “When somebody is willing to give you money, take it.”
When two respected private equity firms in 2000 offered him $30 million for 10 percent of the then-thriving WebSideStory, he said “yes” and suddenly achieved his childhood goal of becoming a millionaire.

Four: Listen to your doctor.

“A typical French guy, I was smoking two-and-a-half packs of cigarettes a day, eating steak, enjoying good wine and working too much.

“My doctor said, ‘Blaise, you have lots of money, you can buy yourself a really fancy coffin. If you continue the way you are going, you’ll need it within six months to a year.”

Taking his doctor’s advice, he retired in 2000, but remained on the board of the rebranded WestSideStory until recently.

And five: When you have money the “almost most important thing” is time.

Today, he limits his work to 40 hours a week, “not one hour more,” so he can enjoy more time with his family.

Related posts:

  1. Earnest cuts ties withGrrreen co-founder Wong
  2. Founder of Taco Bell dies at 86 at his Rancho Santa Fe home
  3. Web-based business provides special gifts for special friends
  4. The Valentine Venture is back
  5. Sheila McDonnell networks her way to business success

Short URL: http://www.delmartimes.net/?p=1642

Posted by on Mar 24, 2010. Filed under Archives. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

14 Comments for “‘WebSideStory’ founder returns with next generation business analytics venture”

  1. Oh my goodness! Impressive article dude! Thank you, However
    I am encountering issues with your RSS. I don’t understand why I
    cannot subscribe to it. Is there anyone else having similar RSS problems?

    Anybody who knows the solution can you kindly respond? Thanx!!

  2. At this time it sounds like Movable Type is the preferred blogging platform out there right now.
    (from what I’ve read) Is that what you are using on your blog?

  3. Right now it seems like Movable Type is the preferred blogging platform available right now.
    (from what I’ve read) Is that what you are using on your blog?

  4. Wow, that’s what I was exploring for, what a stuff!
    present here at this web site, thank admin of this web site.

    Visit myy webpage – healthy foods to eat for lunch at school

  5. Oh my goodness! Amazing article dude! Thank you so much, However I am going through problems
    with your RSS. I don’t understand the reason why I cannot join it.
    Is there anyone else having identical RSS problems?

    Anyone who knows the answer can you kindly respond? Thanx!!

  6. While you will need to provide a collateral/ security too the lenders
    as they charge very high interest rate on unsecured loan and can apply to the hall authority directly.
    One thing’s for certain, you need assistance to carry out the application and will make a bit less with closing costs, and so obviously you need wheels on suitcases.
    Soome of the things you’ll need to adjust amounts and addd and delete categories as
    needed. And I was going to weeather it, but the question says -­ what the question is,
    the wrld population.

  7. Hi there! I know this is kind of off topic but I was wondering if you
    knew where I could locate a captcha plugin for
    my comment form? I’m using the same blog platform as yours and I’m
    having difficulty finding one? Thanks a lot!

  8. Karena sepengetahuan saya bahwa saat ini dunia blogger Indonesia sedang dalam masa-masa populer.

    For links to articles on award-winning floats as they are posted,
    bookmark ’2013 Rose Parade floats: Award-winners, articles, and photos’.
    Even though ASEAN countries have more yield and more productivity, India will compete in all fields.

  9. Aw, this was a really nice post. Taking a few minutes and
    actual effort to create a superb article… but what can I say… I put things off a lot and never manage to get nearly anything done.

  10. Simply desire to say your article is as surprising.
    The clarity for your post is just spectacular and i could think you’re
    a professional on this subject. Well along with your permission let me to grab your RSS feed to keep updated with impending
    post. Thanks one million and please continue the enjoyable work.

  11. I like looking through a post that can make people think. Also, thanks for
    allowing for me to comment!

  12. This website was… how do you say it? Relevant!! Finally I’ve found something which
    helped me. Thanks a lot!

  13. The quality may not be great but it is still a great video
    on the power of the Kinect. Here, in total, what the
    game will cost you: a few hundred kilobytes of space, a dos emulator (Bethesda
    links Dos – Box at their download page, which is as good a choice as any), and the time it takes
    to get the emulator working, which is anywhere from a few minutes to
    a few hours depending on how agreeable your system
    is about it. It was confirmed to be this kind of a common video game console.

  14. What’s up, I wish for to subscribe for this blog to get
    newest updates, so where can i do it please help out.

Leave a Reply

Archives

Facebook

Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6

LA JOLLA NEWS

RANCHO SANTA FE NEWS

RANCHO SANTA FE NEWS

RSS RANCHO SANTA FE NEWS

  • Alumni and Advancement Center named for longtime supporters Larry and Cindy Bloch of Rancho Santa Fe
    The University of Rochester’s Alumni and Advancement Center in Rochester, N.Y. has been renamed the Larry and Cindy Bloch Alumni and Advancement Center in recognition of the couple’s support of the university and, in particular, its Advancement programs. In a ceremony on Wednesday, Oct. 15, UR President Joel Seligman formally dedicated the center in honor of […]
  • RSF Association Board Biz: It’s fire season: Be prepared
    The Rancho Santa Fe Fire Protection District (RSFFPD) was officially formed in 1946, in the aftermath of a devastating fire that took place in 1943 and destroyed brush, farmland and homes from Rancho Bernardo through Rancho Santa Fe, all the way to Solana Beach and Del Mar. Today the Fire District spans 38 square miles and protects nearly 30,000 residents. W […]
  • Rancho Santa Fe couple lead way in helping those with thyroid disorders
    Few people may know that Graves’ disease is one of the most common autoimmune diseases afflicting Americans today. Fewer still may know that the only national non-profit dedicated to its patients is headquartered in Rancho Santa Fe. The Graves’ Disease and Thyroid Foundation, co-chaired by Rancho Santa Fe residents Kathleen Bell Flynn and Steve Flynn, has be […]