Headliner hunter creates philanthropic productions
They could be affectionately known as the Redfearn Three by their clientele of mostly nonprofit and philanthropic organizations.
A trio of do-gooders — Steve Redfearn, Ashley Constans and Jay Sheehan — lead production crews numbering more than 100 in creating just the right ambience for spectacular headline entertainment into the most private of settings and wealthiest enclaves, all to benefit abused and underprivileged children, support children’s hospitals and fund research for a variety of diseases.
Virtually all of Redfearn’s work since coming out of semiretirement benefits a clientele far different than the county’s amphitheaters, arenas and auditoriums he helped stock with the top rock, pop and R&B acts more than a decade ago for Bill Silva Presents, the Summer Pops concert series and Viejas Casino.
The clientele of Redfearn & Associates are still the high-rollers, all right, but this time around, the private Rancho Santa Fe and La Jolla estates make the velvet rope set passe and the price of admission silently screams Trump, Pickens and Perot because the causes are entirely nonprofit, charitable and philanthropic. And that’s because Redfearn’s present-day patrons reads like a Who’s Who for the best of the noblest causes, including the Alzheimer’s Association Gala, Promise 2 Kids, Voices 4 Children, HDSA Annual Gala, Kawasaki’s Disease Inaugural Gala and Rady Children’s Hospital Gala.
“There’s real good examples for me in town,” said Redfearn about the abundance of philanthropy and volunteerism around the county. “Probably one of my best friends is Ben Haddad; he’s the former president of the San Diego Chamber of Commerce. He and his wife, Ann, have worked with me for a long time on charity projects.
“There’s a lot of people that have families and jobs and all kinds of stuff going on and they still spend a lot of time giving back, and it’s an interesting example for me,” he said.
The next month promises to be a busy one for the folks at Redfearn with the MS Golf Invitational at La Jolla Country Club (May 3); Scripps’ 19th Annual Spinoff: Auction for Life (May 6); the Rancho Santa Fe Community Center Annual Gala (May 8); the Alzheimer’s Association “Un-Gala” (May 14); and Palomar Pomerado’s Health Annual Fundraiser Gala (May 15).
Earlier this year, Redfearn & Associates produced The Rancho Santa Fe Auxiliary Unit for Rady Children’s Hospital annual gala featuring Bill Cosby at The Grand Del Mar.
Perhaps the more interesting challenge is transforming the acreage of vast private estates in the confines of affluent Rancho and La Jolla neighborhoods.
“We’ve done Voices 4 Children and Promises2Kids the last few years at Joan Waitt’s house in La Jolla, which is a huge grass area,” he said. “You bring in a stage, power, restrooms, valet parking and all the cables and chairs, et cetera. It’s more work and more complicated, but you can also be more creative. Sometimes the ballroom is a little restrictive.”
For such private residence events, Redfearn & Associates move in the day before with its production manager and half-dozen sound-and-lights guys, plus two or three people for video sound and lights, six stagehands and an additional 12 to 15 ancillary folk. When the big day is finally here, Redfearn estimates the crew’s total, including catering and staff, will swell to 120 people.
“The thing I really like the best is meeting new people who start as clients and become friends,” Redfearn said.
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