MEET YOUR NEIGHBOR: The Bertocchinis take photography personally

Joe and April Bertocchini have a mutual passion. They are the Solana Beach-based husband and wife team who make up Bertocchini Photography, and over the past two years have built a portrait photography business that captures the lives, loves and personalities of their clients.

In a recent interview, both agreed that their true passion lies in shooting weddings. Going above and beyond the role of photographers, the Bertocchinis become a part of the wedding experience.

“This is the most important day in the lives of a couple in love,” said Joe Bertocchini, “and as professionals, hired to preserve precious memories, we are included in the event. It is a very intimate process.”

Although the Bertocchinis are in the background, they prepare for this day in advance.

“We meet with them, face to face, ahead of the wedding date. We interview them in a relaxed setting to find out about their personalities and preferences,” Joe explained. “There is a relationship established. In fact many of our clients from our wedding shoots have become our friends.”

The Bertocchinis can relate to this experience personally, with their wedding day still fresh in their minds. “We clearly remember all the excitement, love, elation and chaos of that day,” said Joe. The two were married in August 2007.

An introduction by a mutual friend had brought Joe and April together in 2005. Both were students at the University of San Diego. Joe was a business major and April was a clinical psychology major.

“We started dating and one day decided to visit my sister’s house in Orange County,” recalled April. “It was a surprise to find out that Joe’s brother lived across the street from my sister.”

From then on they started to retrace their early histories and discovered that they attended the same pre-school. “It was definitely an ‘aha’ moment!”

The two also discovered a mutual love of photography. April had taken photography classes as part of her coursework at USD and Joe had a lifelong love of the artform. An opportunity to intern with famed photographer, Aaron Chang, whose signature work captures the majesty and grace of the ocean, inspired Joe while he was at USD.

“I’m a surfer and I love the ocean, so it was a natural step for me to work with Aaron,” he said. “It was a very inspiring time for me as he was just getting noticed so I witnessed his star rising. He is such a talented photographer, I was able to learn so much from him.”
In giving back to community the Bertocchinis support Kameras for Kids, a non-profit organization that recycles used cameras for children to use in schools.

“By collecting lightly used equipment, that is then passed along to local schools, students have access to cameras for use on field trips,” said Joe. “These used cameras could be in the hands of a young child who some day could be an incredibly talented photographer. With continued budget constraints within the school systems in California, our children are losing out on the world of creativity and art. We really want to continue to support creative learning within the classroom.”

As summer is traditionally “wedding season” the Bertocchinis’ weekends are booked for the upcoming months. But it doesn’t feel like work to them.

“Not only is it fun to be wrapped up in the joy of this special day but everyone who is present is there to celebrate. It’s such great energy and we love it too,” said April.

To find out more about the Bertocchini’s range of portrait and wedding photography visit them online at www.bertography.com Call (858) 336-0776 for more information.

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Posted by on Jul 1, 2010. Filed under Archives. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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