Carmel Valley: ‘Pretty Please’ owner opens ‘Daisy Blue’ in Del Mar Highlands Town Center
By Karen Billing
The fun, functional and fashionable new clothing store Daisy Blue is now open in the Del Mar Highlands Town Center.
Shelly van der Linden, who also owns Pretty Please next door, opened Daisy Blue in December — offering two completely different looks. While Pretty Please is packed with jewelry and dressier wear, Daisy Blue is more casual attire. The shop offers a more relaxed look, along with workout and yoga gear for women from their teens on up.
Van der Linden is more than happy to have her second shop in Carmel Valley.
“This is a nice community and they like to support the center,” said van der Linden.
Pretty Please opened in Del Mar Highlands three and a half years ago when van der Linden’s lifelong love affair with clothes became a full-fledged career.
Her love of clothes all stemmed from her mother, Roella Miller, who also owned her own store and now works at Daisy Blue.
“She never wore the same thing twice all through high school,” Miller said of Shelly.
Van der Linden had worked in shoes, but always wanted to have her own clothing boutique. After beating breast cancer, she was determined to make her dream a reality.
Almost five years breast cancer free, van der Linden now has seven stores.
“I just feel blessed and lucky and I don’t take anything for granted,” van der Linden said.
In 2010 she opened four new Pretty Please locations, two in Arizona, one in Carlsbad, one in Hillcrest and the new Daisy Blue.
It was a busy year, van der Linden said, and one she was lucky to have considering the current economic climate.
“There was a lot of opportunity because a lot of people were going out of business, unfortunately,” van der Linden said. “I decided to take advantage of the rent out there and lower my price points. Everyone wants to buy something nice, but most people just don’t have the money to do it.”
So while Pretty Please and Daisy Blue may look like boutiques, they do not have boutique prices. It’s easy to find a new top, dress or yoga wear that are both stylish and affordable.
Van der Linden knows “you can get a shirt anywhere,” but what makes her stores unique is the customer service. Her employees, like Margaret Huver, are very friendly and will really take the time to help create a look, like a trusty girlfriend.
Since the two stores are right next door to each other, some questioned why van der Linden didn’t just knock down the wall and make the cutely compact Pretty Please bigger.
“I don’t want to mess with Pretty Please because it works,” van der Linden said. “People like a different shopping experience. Daisy Blue is more spread out, more relaxed. I’m seeing if I can pull off a different look. It’s nice to have both.”
Van der Linden hopes to add a lotion and cologne bar to Daisy Blue where women can mix their own scents. She also hopes to add little gift items, to give people a place to pop in, grab a quick gift and be on their way.
If the formula goes well, a Daisy Blue and Pretty Please side by side, she hopes to open more next to her other new shops.
“I feel like I know the customer,” said van der Linden. “If they like Pretty Please, they’re going to like Daisy Blue.”
Check out Daisy Blue at Del Mar Highlands Town Center. Hours are 10 a.m. to 7 p.m. daily. For more information, call (858) 792-1188.
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