Solana Beach: Isari Flower Studio opens on North Cedros Avenue
By Marlena Chavira-Medford
Isari Flower Studio opened this week on North Cedros Avenue, just north of Cliff Street. The 2,000-square foot space is the latest venture of Tam Ashworth, who had been running her studio out of the Four Seasons in Carlsbad since 1997—but when it closed this fall, she was in need of a new space.
“It just so happened that this studio on Cedros was open, and once I saw the space I loved it,” she said of the studio, which is also dotted with unique home décor, arts and books for sale. “I was operating out of a basement, so this is a nice change.”
Like some of the other spaces along that strip of Cedros, this loft-like studio has a roll-up door that allows it to open to the street, a feature that comes in handy with so many plants.
“And because it’s so open, I can stage it for events,” she added. “This studio has a lot of possibilities. It’s a new chapter for me, and I’m very happy to be here in Solana Beach.”
Ashworth has been in the industry for 14 years, although she’s always had a natural interest in flowers. Growing up in Thailand, she learned about all sorts of flowers. At 10, she went to boarding school in England, where she saw daffodils for the first time.
“But I already knew all about daffodils, and I assure you, it’s not because we had them in Thailand,” she said.
After English boarding school, Ashworth studied interior decorating in France, modeled in Thailand, and worked in LA’s floral and fashion industry for years. Wearing many hats in the aesthetic world has given her an equally versatile repertoire when it comes to flowers. Ashworth handles everything from large corporate installations, to small everyday home accents, to weddings and parties.
“Whatever the occasion or event, flowers bring beauty,” she said. “Whether they’re in the market or not, I invite neighbors to come in and say hello — and to smell some flowers while they’re here.”
Isari Flower Studio is located at 414 N. Cedros Ave. For more information, call 858-345-1701 or visit www.isariflowerstudio.com.
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