Del Mar entrepreneur launches solar energy company

Newly launched Palomar Solar is offering a Community Approach to Renewable Energy (CARE) program, which allows neighbors to purchase solar systems at the same time and get a group discount.

By Marlena Chavira-Medford
Staff Writer

When Adam Rizzo drives through his Del Mar neighborhood, he sees more than picturesque rows of homes: he sees potential solar energy sites. Rizzo, along with partners Andy Anderson and Reem Ateek, recently launched Palomar Solar.

After a successful test market of six homes in Rancho Penasquitos, Rizzo now has his sights set on the rest of the county, with hopes of adding another 100 residential projects this year.

“Solar energy makes sense for your wallet and the environment; it’s a win-win,” said Rizzo, who has worked about 12 years in the home improvement and solar industry. But all solar energy companies are created equally, he cautions — something he said he learned firsthand in the industry.

“A solar system is a big purchase, so I always encourage everyone to get a second opinion whether they decide to go with me or not. I am happy to be a solar consultant whether they purchase from us or not. I really feel a sense of obligation to work extra hard to get in front of as many people as possible so I can do the right thing for them. Every time I see a bad installation completed by another company or hear bout someone paying way to much it fuels me that much more.

“Solar energy is supposed to save you money, but if it’s not done right, it can actually end up costing the homeowner money,” he said. “But when it’s done properly, solar energy is an investment in your home.”

In fact, according to The Appraisal Journal, home value increases $20 for every $1 reduction on annual utility bills — so, a solar energy system that saves $200 on the monthly electric bill could add $48,000 to the value of the house. Plus, homeowners who install a solar system qualify for a federal tax credit and a state rebate, and most customers can expect a return on their investment in six to eight years.

“You also get to lock in the rate for the life of your solar system, which is about 30 to 50 years,” Rizzo added. “Can you imagine if you got to lock in rates for that long on other utilities or essentials, like gas for your car?”

Adding a solar system to your home, from installation to final inspection, takes two to four weeks, Rizzo said, and Palomar Solar will handle all the paperwork, including city permits, utility connection agreements, and state rebates. Palomar Solar, which has an “A+” rating from the Better Business Bureau, does not use any subcontractors for installations and it offers a 25-year warranty on all labor and workmanship.

In an effort to bolster local business, Palomar Solar is offering a Community Approach to Renewable Energy (CARE) program through March 28. The program allows neighbors to purchase solar systems at the same time and get a group discount. Palomar Solar also offers $500 for any referrals that lead to business.

For more information about Palomar Solar, please visit; 760-504-0388. For more information about the CARE program, contact Rizzo at or (760) 715-2820.

Related posts:

  1. Solar energy program progresses
  2. Supervisors call for solar buy-back incentive
  3. SD council delays decision on solar loan program
  4. SCE plans to buy electricity generated by solar panels
  5. County receives $5.1M in stimulus funding for green energy

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Posted by admin on Feb 7, 2011. Filed under Del Mar, Featured Story. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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