Solana Beach resident and former principal’s book focuses on ‘power of choice’


Dr. Berge Minasian

By Diane Y. Welch
Staff Writer

A desire to help people improve their lives inspired Solana Beach resident Dr. Berge Minasian to write a self-help book that would do just that.


Dr. Berge Minasian’s first book, ‘The Power of Choice: Living the Life You Always Wanted and Absolutely Deserve.’

The idea percolated inside his head for years, he said. Then he was able to fulfill his ambition a few months ago with the release of his first book, “The Power of Choice: Living the Life You Always Wanted and Absolutely Deserve” [Trafford Publishing].

A broad experience in his professional life gave Minasian vast experience from which to draw material for the content of his book. His work in the public sector as well as in the private sector allowed him to observe people, to see first-hand how they reacted to their own lives. “I’ve always been interested in what makes some people successful and others fail, and finally I had the time to write down my findings,” he said.

It came down to a simple premise: The choices people make. Through his book Minasian strives to get this message out to his readers: “Recognize that whatever you’re feeling, whatever you’re experiencing, wherever you are in your life, much of it is because of the decisions you have made. Control your beliefs, control your attitudes, control your values, make good choices.”

The book includes suggestions about stress management, how to improve one’s ability to interact effectively with others in the home, the workplace or in social settings, and the importance of systematically strengthening self-esteem. A reader-friendly, self-hypnosis script helps reinforce this self improvement.

Poignant anecdotal examples throughout the book clarify Minasian’s message. For example, he writes about a young man, age 25, born without arms or legs, who became a hugely successful businessman and a highly sought-after motivational speaker. Then, in contrast, he calls attention to celebrities with every reason in the world to be happy, but for one reason or another, destroy themselves through destructive lifestyle choices.

There is a chapter on finding meaning in the work place. One of the things Minasian discovered is that many people hate their jobs. He said that Gallup polls show that 50 percent of working adults are miserable in their jobs and doing less than their best work. There are more depressed people in the U.S. now than ever in its history.

“We have more money, more access to goods and services, but more depressed people,” he said.

Minasian’s own personal choice led him to pursue a career as an educator. He retired from the Solana Beach School District in 1990, having served as principal at both Solana Vista Elementary and Skyline Elementary schools.

On retirement from education, Minasian went back to school and earned a doctor of clinical hypnotherapy degree, opening his private practice two years later. In addition to these distinct phases in Minasian’s career, he was recruited by his three adult children to work as their staff development coordinator in Bergensons Property Services, a national corporate enterprise. He retired from that position in 2008 and began working in earnest on his book.

In his book, Minasian shares basic tenets for self improvement: Whatever you believe with conviction becomes your reality; your mind controls your body; your mind has the power to comply with your expectations; happiness is a function of how you interpret events in your life; whatever you say to yourself over and over is what you become; and you become just like the people you surround yourself with.

“Once you read this book, you can never, ever revert to blaming your genes, your parents, your significant others, your employer, or society in general for the present quality of your life”, said Minasian. “I’m hoping this will be a handy, dandy resource for everyone and that people will learn from it and make the right choices for themselves.”

To find out more about Dr. Minasian’s new book, or to order a copy, log onto or email him at

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Posted by admin on Mar 2, 2011. Filed under Featured Story, Solana Beach. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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