Del Mar area’s V’s Barbershop combines classic men’s barbershop experience with salon-quality services
By Marlena Chavira-Medford
When Del Mar resident Scott McDaniel was in grade school, he sported a haircut he dubbed “the Texas banker” because it was “neat, short, with sideburns and little dippity do.” As the son of a small-town Texan, it was fitting — but what stands out in his mind even more than that haircut is the time he spent with his father inside the barbershop.
“Every Saturday we’d go down to the same shop and see the same guy,” he recalls. “It was a tradition Dad and I shared. It was our time.”
Many years later McDaniel was on business in Phoenix when he happened upon a V’s Barbershop and “suddenly the rush of those childhood memories in the barbershop washed over me.”
“I came back home and started looking for that same barbershop experience, but I couldn’t find it anywhere.”
That fruitless search inspired him to start his own V’s Barbershop, which just opened in Del Mar last week. The national chain, which has 18 locations either open or in the works, was launched in 1999 by founder and CEO Jim Valenzuela.
“I was going to my wife’s salon, where I’d pick up a ‘Cosmo’ to read because that’s all they had, and I’d pay 60 bucks for a haircut even though I don’t have enough hair to charge that much,” Valenzuela said.
Why, he wondered, was there not a place where men could get salon-quality services in a classic barbershop environment. Thus, the birth of V’s Barbershop, a place where men can get pampered without the frill. Most haircuts run about $25, and men can also get straight-edge razor shaves done with hot lather, neck and scalp massages, mustache and beard trimming, and even mask treatments.
“This may be the only place you can get a facial and still feel manly,” Valenzuela joked.
The shop also features a small retail area with a handful of high-end hair and shaving products.
“I opened this shop in Del Mar because I felt there was a real need for it,” McDaniel said. “This shop is a place where men can come get a quality haircut and shave in an environment where they feel comfortable. I also hope that his shop becomes a place where other men and their sons can come and start their own father-son tradition.”
V’s Barbershop is located at 2683 Via de la Valle, suite H. V’s Del Mar business hours are Monday through Friday, 8 a.m. to 6:30 p.m., Saturday 8 a.m. to 5 p.m. Visit www.vbarbershop.com/locations/del-mar or call (858) 481-4321.
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