Carmel Valley: Cinepolis luxury theater creating a buzz

The seating at Cinepolis (Photo: Claire Harlin)

By Claire Harlin
Staff Writer

Since its July 22 opening in the Del Mar Highlands Town Center, the new Cinepolis luxury theater has got the community talking: Is it family friendly? Is the luxury worth the cost? Is it distracting to have wait staff serving guests during a movie?

Given Cinepolis’ unique concept — which incorporates not only a movie theater but a full-service bar and restaurant — questions have been flying and residents have been going out in droves to the theater, many getting turned away because seats have been selling out so fast.

The eight auditoriums at Cinepolis each hold 65 people, a smaller capacity than a typical theater, so general manager Antonio Garcia suggests purchasing tickets online far in advance in order to get a seat. Since its opening, he said, the theater has sold out almost every night.

“This is more of a VIP, exclusive experience,” said Garcia. “The whole idea is that people will be purchasing their tickets a month in advance.”

Guests of the theater are seated in leather reclining chairs that are paired in twos, similar to a loveseat, with a table in between each pair. An adjustable tray goes over the lap if needed, and a button can be used to call a server to order food and drinks.

Because the seats are in pairs, some have said Cinepolis caters more to couples and adults than to families with children.
Kevin Yedid of La Jolla, for example, said “it’s a good place for older people or dates.”

“It’s not great for families with younger kids because the seats aren’t close together, so it would be hard to watch the kids.”

Garcia, on the other handed, pointed out that Cinepolis’ cozy and elegant dining area and bar in the lobby offers parents a place to hang out while kids are in the theater watching a children’s movie. “The Smurfs,” he said, has been particularly popular with kids this week.

“We actually offer more quality family time because parents are not just dropping the kids off at a movie,” he said. “There something for them to do, too.”

The luxury experience comes at a higher price — about $5 to $9 more per ticket than an ordinary theater — but Garcia said that has definitely not been a complaint.

“We’re not catering to the masses. We’re here for guests who want to plan a night out and have a luxury experience with no teens running around and texting during the movie,” said Garcia. “We’re here for people who want to experience service and quality at another level.”

The following people were interviewed on Sunday, July 31, after seeing a movie at Cinepolis.







































Related posts:

  1. Del Mar’s Luxury Movie Theatre: Community Discussion
  2. Luxury movie theaters opening at Del Mar Highlands Town Center July 22
  3. Del Mar Highlands Town Center movie theater to close Jan. 3 for renovation
  4. Del Mar: Roll the credits; Flower Hill movie theater closes
  5. Planning for new Carmel Valley shopping center creates a buzz

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Posted by Staff on Aug 4, 2011. Filed under Carmel Valley, Del Mar, Featured Story, News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

3 Comments for “Carmel Valley: Cinepolis luxury theater creating a buzz”

  1. joe


    You failed as a journalist to properly investigate what is really going on at cinepolis, and your fluff article is a joke. Take a look at the real comments on Yelp to see how really bad this place is managed and how much people actually do not like this place. You failed to talk about how horrible the experience has been for many, and additionally failed to give a voice to all the kids that have no local place to see a movie anymore. The 12 to 18 year olds are very upset about this, that is the true story here!

    • Marge

      There are plenty of other theaters for the 12 to 18 group or younger…this is for adults that want a nice, relaxed , adult evening.

  2. mystery

    wasnt the highlands center supposed to be a kid friendly place? and wat is up w the kids
    ticket pricing i cant just say at the the last minute oh lets go to the movies but instead no in return u make us have to pay 30$. i am not trying to be rude but nothing is right wat was wrong w the old theater i know u want to make it fancy and all but dont just make it so kids cant go. its not rite! i hope people take this into consideration!

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