Del Mar area Flower Hill upgrade project on schedule, management reports

Renovation work at Flower Hill Promenade.

By Joe Tash

A $25 million expansion and renovation of the Flower Hill Promenade shopping center on Via De La Valle is moving forward on schedule, and a new Whole Foods market and other businesses could be open by the end of the year.

The mall on Via De La Valle, just east of Interstate 5, will be expanded from its existing 112,000 square feet to 173,000 square feet with the addition of new retail and office space and a four-level parking garage at the west end of the property. An Ultra Star cinema was demolished to make way for the new buildings.

The center is within the city limits of San Diego, although it is advertised as “Del Mar’s premier shopping experience” on its website.
In December, the final legal hurdle to the project was eliminated, when San Diego Superior Court Judge Ronald Prager rejected a lawsuit filed by a citizens group, said attorney Robin Madaffer, who represents Protea Properties, the owner of the shopping center.

The lawsuit, filed by Citizens Against Flower Hill’s Excessive Expansion, had challenged the project on environmental grounds. Robert Vicino, a spokesman for the group, could not be reached for comment on whether the group plans to appeal Prager’s decision.

Also, the California Coastal Commission voted in September that it did not have jurisdiction over the project, clearing a challenge that had been raised by the commission’s staff in San Diego, said Madaffer.

Construction began in July, following a unanimous approval of the project in April by the San Diego City Council.

Property manager Rose Jabin said Protea plans to turn one of the new buildings over to Whole Foods in June, and the grocery company will need four to five months to make interior improvements before the store opens to the public. If the store does not open by Nov. 15, she said, the opening will be delayed until after the first of the year, as the company has a “blackout period” over the busy holiday season when it does not open new stores.

The project also includes 28,000 square feet of new office space, and 8,900 square feet of new retail space, said Jabin.

“We’re working with those prospective tenants now,” she said.

One new tenant, Between the Sheets, has opened in the space formerly occupied by Papachino’s restaurant, Jabin said.

The project will also include a facelift for the existing buildings in the center. Current tenants are supportive of the project, she said. “We’re re-signing leases, people are extending their leases.”

The new parking structure will contain about 400 parking spaces. “That will provide ample parking for the new uses and other people coming to the center,” Jabin said.

The main entrance to the shopping center on Via De La Valle will be expanded to add an additional lane, making it easier for visitors to get into and out of the center, and new landscaping will also be installed as part of the renovation project.

So far, the project has not encountered weather delays or other hindrances, Jabin said. “We’re pretty much on schedule.”

Related posts:

  1. Del Mar: Lawsuit filed against Flower Hill upgrade
  2. Flower Hill Promenade project planners hope to break ground by mid-2011
  3. San Diego City Council approves Flower Hill Promenade upgrade
  4. San Diego City Council approves Flower Hill Promenade upgrade in unanimous vote
  5. Flower Hill upgrade construction continues despite dispute between public agencies

Short URL:

Posted by Staff on Jan 30, 2012. Filed under Del Mar, News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

3 Comments for “Del Mar area Flower Hill upgrade project on schedule, management reports”

  1. Sam

    Sure miss the theater. I haven't visited the mall since it was shut down.

  2. Olivia

    Can't wait for Whole Foods! The project looks like it's really going to upgrade the mall and put it on the same level as other recently renovated shopping centers like the Del Mar Highlands.

  3. I hope it turns out as nice as the Del Mar Highlands shopping center. Also very glad to hear they are building a parking structure. Parking used to be a nightmare if a good movie was out.

Leave a Reply



Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6



  • La Jolla Library welcomes new chief Shaun Briley
    For La Jolla Riford Library’s new head librarian, Shaun Briley, books have been a part of his life and career, in some form or another, every step of the way. […]
  • Tangerine trees, marmalade skies for Beatles-inspired Patrons of the Prado gala in Balboa Park, San Diego
    “Lucy in the Sky with Diamonds” was the theme of the Patrons of the Prado gala on July 12, 2014 in Balboa Park, San Diego. Beatles-inspired music came from Wayne Foster Entertainment. Sandy Redman and Jeanne Jones served as event chairs. 2014’s beneficiaries are the Reuben H. Fleet Science Center, San Diego Museum of Art and The Old Globe Theatre. […]
  • La Jolla’s Best Bets for events July 31- Aug. 7
    Museum of Photographic Arts (MOPA) offers a crash course in starting a photography collection 6 p.m. Thursday Aug. 7. at the Ligne Roset Showroom, 7726 Girard Ave. MOPA assistant curator Chantel Paul and director of jdc Fine Art Jennifer DeCarlo will share professional insights. […]




  • Rancho Santa Fe resident’s Gen 7 wines earn top honors
    Rancho Santa Fe resident Tim Bacino’s Gen 7 Wines is on a hot streak, his varietals winning several awards this summer in California wine competitions. […]
  • Torrey Pines High School baseball alum Taylor Murphy excelling in pro ball
    It was during a breakout senior year at Torrey Pines High that Taylor Murphy first popped up on the radar of professional scouts. Shortly after graduation, Murphy was selected by the San Diego Padres in the 40th round of the June 2011 amateur draft. He declined, honoring a commitment to the University of the Pacific. Three years later, Murphy got another sho […]
  • Why Hire a Licensed Landscape Professional?
    By Steve Jacobs, Nature Designs The old saying – “if something seems to good to be true, it probable is” – is quite fitting when it comes to hiring a contractor for your home or yard construction project. While it is smart to shop around, get quotes, etc., don’t fall into the trap of trusting […]