Solana Beach toy company recognized by Google for YouTube success

Solana Beach business Rokenbok Toy Company has been chosen by Google to join the first-ever YouTube Ambassador program, which recognizes nine businesses from around the country for their outstanding work driving business growth using YouTube.

Rokenbok’s Caitlin Bigelow rocks out at the YouTube Ambassadors event.

About 15 years ago, Paul Eichen left his corporate gig to start the construction toy company, Rokenbok. Until three years ago, his selling strategy was simple — about 80 percent of customers came through specialty toy stores, 20 percent through word of mouth, and zero through the Internet. When the economy shifted, specialty toy stores began shutting their doors, and Rokenbok needed a new way to connect with customers and demonstrate how the toys worked.

Ultimately after testing different strategies, they found that creating videos that showed off the fun that kids had playing with the toys really took off. All of their videos are produced in-house and posted on their YouTube channel — whether it’s product demos or fun educational videos.

Ambassadors were recently flown out to Google’s headquarters in the Bay Area to meet with executives and learn about other ways to grow their business online. The lucky 9 will also be featured on YouTube’s homepage.

Related posts:

  1. Video feature: Arts Alive! in Solana Beach
  2. Temecula Olive Oil Company opens in Solana Beach
  3. Solana Beach company helps with green wrapping alternatives
  4. Study shows success of red light cameras in Solana Beach
  5. Construction industry veterans launch apartment development company in Solana Beach

Short URL: http://www.delmartimes.net/?p=34376

Posted by Staff on Apr 26, 2012. Filed under Life, News, North Coast Life, Solana Beach. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

2 Comments for “Solana Beach toy company recognized by Google for YouTube success”

  1. Thank you a lot for haring this with all people you reeally understand what you’re talking about!
    Bookmarked. Please additionally seek advice from my website =).
    We will have a link change arrangement among us

    Here is my web-site :: search engine optimization dallas (Irwin)

  2. I’m amazed, I must say. Seldom do I encounter a blog that’s equally educative and entertaining, and let me tell
    you, you have hit the nail on the head. Thee probpem is something that not enough
    folks are speaking intelligently about. I’m very happy I stumbled across this during my hunt for something concerning this.

    my page; atlanta seo services (Cecile)

Leave a Reply

Archives

Facebook

Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6

LA JOLLA NEWS

RANCHO SANTA FE NEWS

RANCHO SANTA FE NEWS

RSS RANCHO SANTA FE NEWS

  • Alumni and Advancement Center named for longtime supporters Larry and Cindy Bloch of Rancho Santa Fe
    The University of Rochester’s Alumni and Advancement Center in Rochester, N.Y. has been renamed the Larry and Cindy Bloch Alumni and Advancement Center in recognition of the couple’s support of the university and, in particular, its Advancement programs. In a ceremony on Wednesday, Oct. 15, UR President Joel Seligman formally dedicated the center in honor of […]
  • RSF Association Board Biz: It’s fire season: Be prepared
    The Rancho Santa Fe Fire Protection District (RSFFPD) was officially formed in 1946, in the aftermath of a devastating fire that took place in 1943 and destroyed brush, farmland and homes from Rancho Bernardo through Rancho Santa Fe, all the way to Solana Beach and Del Mar. Today the Fire District spans 38 square miles and protects nearly 30,000 residents. W […]
  • Rancho Santa Fe couple lead way in helping those with thyroid disorders
    Few people may know that Graves’ disease is one of the most common autoimmune diseases afflicting Americans today. Fewer still may know that the only national non-profit dedicated to its patients is headquartered in Rancho Santa Fe. The Graves’ Disease and Thyroid Foundation, co-chaired by Rancho Santa Fe residents Kathleen Bell Flynn and Steve Flynn, has be […]