Del Mar designated a California Main Street community

Among those at the Nov. 5 ceremony held at L’Auberge Del Mar were: County Supervisor Dave Roberts, Del Mar Village Association Executive Director Jen Grove, California Main Street Alliance Executive Director Laura Cole-Rowe, Del Mar Village Association President Richard Earnest, Del Mar Mayor Terry Sinnott. Photo/Jon Clark

By Kristina Houck

The Del Mar Village Association was designated as a California Main Street community by the California Main Street Alliance Nov. 5 at L’Auberge Del Mar.

CAMSA gives this award to cities, towns and neighborhoods that have reinvigorated the economic health of their historic Main Street central business districts.

“It’s a special, national way of recognizing what we all, I think, are striving for — to revitalize and keep our downtown vibrant, interesting, happy and safe for everybody in the Village, and all of our visitors and our residents,” said Richard Earnest, president of the Del Mar Village Association and former mayor of Del Mar.

To recognize the historic commercial district as a model for successful community revitalization, CAMSA Executive Director Laura Cole-Rowe presented the Del Mar Village Association with a certificate. San Diego County Supervisor Dave Roberts honored the association with a signed proclamation and declared Nov. 5 as “Del Mar Village Association Day” throughout San Diego County.

“This is an extremely important day in the city of Del Mar,” Roberts said.

“Del Mar is a really special place. They get it. They understand the importance of the residences, the businesses, the business and commercial business owners, and what really makes a thriving city.”

Also in attendance were former County Supervisor Pam Slater-Price and Del Mar council members, who met earlier in the day at the City Hall Annex to discuss the program.

“Revitalization has been on the council’s mind for many, many years, and we have worked in various ways to try to get that to happen,” Mayor Terry Sinnott said. “This designation, I think, means that we really have a strong ally in the DMVA and a roadmap that can move us forward in the right direction.”

To receive this designation, a community must meet all of the criteria outlined in CAMSA’s Main Street Four Point Approach, which the Del Mar Village Association has followed for nearly 10 years, Cole-Rowe said. This includes building a Main Street framework, promoting the commercial district, evaluating the attractiveness of the business district and revitalizing the local economy.

Jen Grove, Del Mar Village Association’s executive director, headed the lengthy application process, which was approved in less than a year.

Del Mar is the 27th community in California to achieve California Main Street status. Other San Diego County members include Coronado Main Street, Downtown Encinitas Main Street Association, Leucadia 101 Main Street, Main Street Oceanside, North Park Main Street, Ocean Beach Main Street Association and Vista Village Business Association.

“This is just the start,” Earnest said. “We’re looking forward to doing this and getting things moving even quicker and making it better for our residents, more exciting for our visitors and better for the city as a whole.”

For more information about the Del Mar Village Association, visit

For more information about the California Main Street Alliance, visit

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Posted by Staff on Nov 8, 2013. Filed under Carmel Valley, Del Mar, News, Solana Beach, carmel valley. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

1 Comment for “Del Mar designated a California Main Street community”

  1. Levi M.

    How on earth can these people say that Del Mar has been revitalized? They accepted this award one year to the day that the only effort to revitalize “gasoline alley” was defeated at the polls. They accepted this award across the street from the Del Mar Plaza which has almost 50% of its space vacant and no new tenants in sight. They accepted this award down the street from another building that is more than 50% vacant and has a sarcastic target emblazoned on its front porch and another vacant lot that was so over-engineered that the developer couldn’t develop the property. And, they accepted this award in the heart of the most dilapidated and un-revitalized community on the North Coast of San Diego County. Please share with us why Del Mar is better today than it was yesterday and why this “award” was given. It makes no sense that this “leadership” is being rewarded.

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