More strip mall madness

I agree that strip malls are dead and we should return to a main street mixed-use model (March 13: “Strip Mall vs. Main Street”). Not everyone agrees, though.

Donahue Schriber (DS), the big strip mall developer that owns Del Mar Highlands Town Center (DMHTC), wants even more strip mall madness.

A couple of weeks ago, I saw the Donahue Schriber survey crew on the backside (eastern side) of this neighborhood traffic menace. I stopped to ask “What’s up?” The surveyor said he wasn’t sure exactly, but the owner intends to put up a big concrete parking structure.

Great! That’s exactly what we need across the street from little kids who walk to and from school along Townsgate Drive. Parents of every Solana Pacific school kid should be alarmed. As a nearby neighbor, I know I am.

Because they don’t need public approval anymore, I guess Donahue Schriber thinks they can add more strip mall density and traffic without doing anything to mitigate the impacts on nearby surface streets.

I’ve raised the question before: why are the owners of DMHTC keeping their plans quiet? And where is the Carmel Valley Planning Group (CVPG) on this? Their job is to keep an eye on land use and traffic.

The next CVPG meeting is on April 24 at 7 p.m. at the Carmel Valley Library. I encourage Carmel Valley residents to attend. I heard that Donahue Schriber’s representative may be there, too. Let’s show up and demand information about their hush-hush plans for unfettered growth.

It may be our only opportunity to say “No!” to out-of-control strip mall madness.

Janette Littler, Carmel Valley resident

Related posts:

  1. Strip Mall vs. Main Street
  2. Let community in on expansion plans for Del Mar Highlands Town Center
  3. Reduce One Paseo but keep Main Street environment
  4. Fashion Valley mall to undergo $15M renovation
  5. Opinion: Carmel Valley ‘Main Street’ project would create much-needed gathering place

Short URL:

Posted by Staff on Apr 10, 2014. Filed under Letters, Opinion. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

3 Comments for “More strip mall madness”

  1. parent

    Even worse: I just read in THE READER that they plan to tear down the Barnes and Noble to do this. So we lose our only local book store to make room for a parking structure. Progress?

  2. Janette Littler


    I hope many of our neighbors will show up at the planning group meeting to voice our opposition, parent.

    If Donahue Schriber goes forward with this ill-advised land use plan, I will boycott all of their properties and encourage others to boycott as well. The boycott will include the old Del Mar Village, now re-named Beachside Del Mar, located at Del Mar Heights Rd. and Mango Dr.

  3. Janette Littler


    DMHTC is trying to get approval for an easement vacation tomorrow at the San Diego City Council meeting at 2 p.m. The address is 202 C Street, SD 92101 in the council chambers.

    The planning group approved this on a consent vote in Jan, so it was not thoroughly discussed publicly.

    Though the easement vacation was sold to the planning group as a fix to an “existing condition,” some believe it is a way to start the ball rolling toward building overgrown parking structures without community input and, perhaps, as an end run around CEQA requirements. But the truth is, we need more information.

    I encourage all to read the city council docket and background materials here.

    And please attend tomorrow’s city council meeting — as well as Thursday evening’s planning group meeting at the Carmel Valley library at 7 p.m. — to protect our community from a secretive developer.

    Many of us don’t want our wonderful neighborhood to go from Bedford Falls to Pottersville. Join us in finding answers and demanding full disclosure and input

Leave a Reply



Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6



  • 10 Reasons to Generate Your Own Power
    By Martin Learn, Home Energy Systems As we take one step closer towards August, we all prepare for the blazing sun, the heat it brings, and in turn, the cranked-up AC. But instead of seeing the sun as an enemy, something to be protected against, there is a way to embrace that solar power and […]
  • La Jolla Community Calendar July 24-31
    La Jolla Concerts by the Sea continue 2-4 p.m. Sunday, July 27 with the Bill Magee Blues Band, performing electric New York and Chicago-style blues (preview at Scripps Park at La Jolla Cove. Free. (858) 454-1600. […]
  • FRONTLINE CANCER: The value of Comprehensive Cancer Centers
    It’s estimated that approximately 14 million Americans alive today have had cancer. Some are cancer-free; some are still fighting it. This year, they will be joined by another 1.6 million persons who will receive that fearful diagnosis. The grim news, of course, is that the ranks of cancer patients are also trimmed each year by death: More than 585,000 annua […]