Del Mar Village Association joins National Main Street list

Board member Man Lai Tam (L-R), Executive Director Jen Grove, Board President Richard Earnest, and Board Secretary and VP Promotions Karen Powell celebrate the Del Mar Village Association’s national accreditation at Hotel Indigo in Del Mar. Photo by Kristina Houck

By Kristina Houck

Less than a year after being designated as a California Main Street community, the Del Mar Village Association has now been designated as an accredited National Main Street Program.

Each year, the National Main Street Center and its partners announce the list of accredited Main Street programs in recognition of their commitment to historic preservation and community revitalization through the Main Street Four Point Approach. Only 700 programs nationally have attained this accreditation.

“We’re very proud of Del Mar,” said Carolyn Dellutri, senior director of programs and services of the National Main Street Center. “Nationally accredited Main Street programs are dedicated to revitalizing their districts. It’s an honor to have Del Mar as part of our program.”

For the past 34 years, the Main Street Four Point Approach has been used in roughly 2,000 communities, producing $59.6 billion in investment, creating 502,728 jobs and resulting in the rehabilitation of more than 246,158 buildings, according to the National Main Street Center’s website.

The Del Mar Village Association has followed the Main Street Four Point Approach for nearly 10 years, which includes building a Main Street framework, promoting the commercial district, evaluating the attractiveness of the business district and revitalizing the local economy.

For the first time, however, the association recently applied for accreditation, which was approved in less than a year. In November, the California Main Street Alliance designated the Del Mar Village Association as a California Main Street community.

“To be designated as a California Main Street community, and now to achieve this national recognition, is truly wonderful,” said Del Mar Village Association Executive Director Jen Grove, who headed the lengthy application process. “National accreditation is another tool in our toolbox to help Del Mar Village stay economically vital, bringing in both residents and visitors to compete with the ever-increasing Southern California growth of mega-malls and stores.”

The California Main Street Alliance, which works in partnership with the National Main Street Center, evaluates the association’s performance annually to make sure it meets 10 performance standards, which include fostering strong public-private partnerships, securing an operating budget, tracking programmatic progress, and actively preserving historic buildings.

One benchmark for the success of a Main Street program is reinvestment in the community’s downtown. In total, the public and private sector reinvestment in the downtown village of Del Mar for 2013 exceeded $3.5 million, according to officials.

“A lot of residents think of downtown as their front yard. It’s where you shop, it’s where you meet people, it’s where you bring visitors,” said Grove, a Del Mar native who has headed the association for eight years. “A strong town needs backing. We help market downtown and coordinate special events.”

Established as a merchants association about 12 years ago, the organization expanded and became a Main Street association four years later so commercial property owners, businesses and residents could work together to revitalize downtown Del Mar.

For more about the Del Mar Village Association, visit

For more about the National Main Street Center, visit

Related posts:

  1. Del Mar designated a California Main Street community
  2. Visitor Center opening a milestone for Del Mar Village Association
  3. Del Mar Village Association pushes for downtown vitality
  4. Five more members join Del Mar Village Association board
  5. Weekend parking in Del Mar Village free during holidays

Short URL:

Posted by Staff on Jul 30, 2014. Filed under Del Mar, News. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

Leave a Reply



Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6





  • Community input received on proposed health club and pool facility in Rancho Santa Fe
    About 100 Rancho Santa Fe residents showed up on Friday, Oct. 17, for a health club and pool community meeting, the last outreach before ballots were mailed on Monday, Oct. 20. On the ballots, members are being asked whether the Rancho Santa Fe Association should spend $350,000 on a professional planning phase for the potential new community amenity. RSF Ass […]
  • Czech violin duo to perform at Village Church in Rancho Santa Fe
    In cooperation with the Consulate General of the Czech Republic, the Czech School San Diego hosts a free classical violin concert by internationally recognized Czech violin player Jaroslav Svecený and his daughter, Julie Svecená, who are on a tour of the United States. The concert will be at 7 p.m. Oct. 27 in the Village Church. The father-daughter duo will […]
  • Rancho Santa Fe weekly sports update
    Torrey Pines defeated Canyon Crest Academy 4-3 in a Palomar League opener for both teams on Oct. 9. Alayna Tomlinson and Farah Farjood each scored two goals to lead the Falcons. Samantha “Sammy” Cirino added one goal and one assist. […]