San Diego Beachwear, which started out in Del Mar, has drifted down the coast and set up shop at 7854 Girard Ave. The ladies aparrel store has all the latest in swimsuits, hats, bags and all the other accessories.
Open just a couple months in La Jolla, owner Tammy Bednarz talked about why her boutique is a cut above the rest.
"We try to hit all age levels," noted Bednarz. "We get the younger women who like the Brazilian styles, but we also get the older clientele. We carry a little bit of a mix, merchandise for both young and old." Call the La Jolla boutique at 858-454-3337 or visit