Celebrity stylist brings Hollywood glam to North County

Movie-goers may have heard Solana Beach hair stylist Nezi Arbib was the inspiration for Adam Sandler's current comedy "You Don't Mess with the Zohan."

Inspiration is not to be confused with based on a true story.

No, he's not a commando anti-terrorist. No he did not fake his own death to come to America to style hair. And no, the happily married, father of five does not pleasure clients in the back room.

But Arbib did help Sandler learn the ways of his star-studded Los Angeles salon, from the Israeli accent to shampooing, cutting and coloring with animated flare.

"He is a great human being," Arbib said of Sandler, who spent two weeks in the salon eight years ago. "Beautiful, fun, likes to laugh a lot."

Since then, Arbib retired to a secluded beach on a Mediterranean island, realized he couldn't survive without a whirlwind of creative energy and moved back to California.

Unable to name one person he could trust in "phony, wishy-washy" Hollywood, he moved to San Diego to raise his children in a healthier environment. It took some time to adjust to the laid-back, beach lifestyle, but Arbib said he fell in love with down-to-earth San Diegans.

"The people are the most beautiful people, kind, sweet, beautiful inside and out," Arbib said. "Now, I have 1,000 people I can leave my kids with."

They just lack fashion sense.

Unlike Hollywood where women walk off the pages of Vogue, San Diego's untouched fashion sensibility borders on neglect, Arbib said.

"There is so much potential, so much to do, so much fun for someone creative," he said.

Arbib hopes to infuse the flip-flop culture with a touch more glamour with his new salon, Shampoo Too!

A trendy, artistic space tucked away in a converted warehouse on North Cedros Avenue, Arbib is a firm believer in the classic movie mantra "If you build it, they will come."

"Everyone is going to be here," he said.

That's exactly what happened with his Los Angles salon, Nezi, which was once a burnt out building Arbib fixed up in exchange for five years rent-free.

Mixed in among the film studios, the sensational masterpiece envisioned by Arbib and built by his brother in the 1990s is reminiscent of Spanish artist and architect Antoni Gaudi. The flowing floors, mosaic tiles and angelic paintings attracted stars and fashion celebrities from all over. The salon grew and grew until it spanned the entire block, employing up to 49 stylists.

"We had the time of lives," Arbib said.

The salon was renamed Shampoo once Arbib left it in the care of his two brothers. Shampoo Too! is named in familial spirit, the "too" welcoming the extended salon community to make themselves at home.

"My clients are my family, my life," Arbib said. "As much as I make them happy, they make me happier."

Arbib is recruiting top stylists from around the world, each bringing their own style, culture and approach to hair and makeup. The salon will offer the latest, edgy styles starting at $130 and up (Arbib is accustomed to charging $400 in L.A.) Included in the price tag is plenty of tender loving care.



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