Community newspaper groups merge

Two of San Diego's leading central coast community newspaper groups have merged, announced Anthony Allegretti, president and CEO of MainStreet Media Group, and Dex Allen, president and publisher of CMC Publishing's San Diego Ranch Coast Newspapers.

Under the agreement, signed on Nov. 30, 2009, and announced Dec. 2, 2009, the Rancho Santa Fe Review will incorporate the Rancho Santa Fe Record and the Carmel Valley News will encompass the Carmel Valley Leader and be published weekly. The Del Mar Times will combine with the Del Mar Village Voice, and the Solana Beach Sun will continue as a standalone newspaper, returning to a weekly publication schedule.

The first editions of the combined publications were delivered to homes and in news racks on Dec. 10, 2009. The company will operate under the name MainStreet Communications.

"We're taking the best of all of our papers, which have strong track records in reporting on their communities' news and people, plus solid advertising bases, to bring our readers even better local newspapers," Allegretti said. "This merger eliminates the reader and advertiser confusion that multiple papers in a community create."

Allen added, "With this merger we are able to expand the Carmel Valley News to a weekly publication and serve the fast-growing Carmel Valley marketplace on a more frequent basis. In doing so the Carmel Valley News will join its sister publications as a weekly community newspaper serving the fastest growing and most affluent demographics in San Diego County."

Phyllis Pfeiffer of San Diego Suburban News, publisher of the La Jolla Light, and Allen will share publishing responsibilities for the north coastal region, with Pfeiffer overseeing the Del Mar Times and Solana Beach Sun and Allen the Rancho Santa Fe Review and Carmel Valley News as well as San Diego Premier, a luxury real estate and lifestyles magazine. Veteran magazine publisher Tracy Pendergast will continue on as publisher of Premier Magazine.

"Our papers care about our communities and believe that local newspapers bind our neighborhoods together," Pfeiffer said. "We're looking forward to bringing readers and advertisers the best features from both papers as we move ahead."

Kathy Day is executive editor of the Del Mar Times and Solana Beach Sun as well as the La Jolla Light; Halie Johnson is editor of the two north coastal papers. Lorine Wright continues as associate publisher/executive editor of the Rancho Santa Fe Review and the Carmel Valley News.

MainStreet Communications' also publishes the Poway Chieftain, Rancho Bernardo News Journal and Ramona Sentinel community weeklies plus the Sentinel and Rancho Monthly Magazines. Jeff Mitchell will continue as publisher of those publications.

The combined company offers advertisers an efficient way to reach 101,661 of the most affluent households in San Diego County.

About our papers

La Jolla's first newspaper, the La Jolla Journal, began publishing in 1913 by A.O. Reed, B.B. Harlan and P.A. Depue, who sold it Will Shaw. In 1922, the Light came into play under the guidance of Al and Neil Fairbrother, who ran the paper until 1964, when it was bought by Clinton McKinnon. He merged the Light and Journal, for a while operating the paper as the Jolla Light and Journal.

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