Solana Beach Sun goes weekly; news groups merge

By Sun Staff

Starting this week, the Solana Beach Sun returns to a weekly edition that will be delivered to residents of the 92075 ZIP by carrier.

Sun Publisher Phyllis Pfeiffer explained that the decision to use carrier delivery instead of the U.S. Postal Service was not because of unsatisfactory service from the USPS. In fact, Pfeiffer said the local USPS staff has been reliable and professional. However, weekly delivery is more affordable using a carrier.

The change accompanies the announcement last week of the merger between two of San Diego's leading central coast community newspapers, which is more great news for Solana Beach readers, Pfeiffer said.

"With this merger, the Solana Beach Sun will be restored to a weekly publication cycle," she said. "Solana Beach will continue to receive local news updated daily at www.solanabeachsun.com and will receive the printed newspaper delivered weekly to homes by local carriers."

The merger was announced by Anthony Allegretti, president and chief executive officer of MainStreet Media Group, and Dex Allen, president and publisher of CMC Publishing's San Diego Ranch Coast Newspapers.

Under the agreement, the Del Mar Times will continue to be published and will combine with the Del Mar Village Voice. The Rancho Santa Fe Review and the Carmel Valley News will continue to be published and incorporate the Rancho Santa Fe Record and Carmel Valley Leader.

The first editions of the combined publications were delivered to homes and in news racks today. The company now operates under the name MainStreet Communications, and all newspapers will publish weekly.

Pfeiffer, who is also publisher of the La Jolla Light, and Allen will share publishing responsibilities for the north coastal region, with Pfeiffer overseeing the Solana Beach Sun and the Del Mar Times.

Allen will oversee the Rancho Santa Fe Review and Carmel Valley News as well as San Diego Premier, a luxury real estate and lifestyles magazine. Veteran magazine publisher Tracy Pendergast will continue on as publisher of San Diego Premier.

Kathy Day is executive editor of Solana Beach and Del Mar as well as the Light; Halie Johnson is editor of the two north coastal papers. Lorine Wright continues as associate publisher/executive editor of the Review and the News.

"Our company is committed to bringing quality local newspapers to the communities we serve," Allegretti said. "This merger eliminates the reader and advertiser confusion that multiple papers create in a community."

MainStreet Communications also publishes the Poway News Chieftain, Rancho Bernardo News Journal and Ramona Sentinel community weeklies, plus the Sentinel and Rancho Monthly Magazines. Jeff Mitchell will continue as publisher of those publications.

The combined company offers advertisers an efficient way to reach 101,661 of the most affluent households in San Diego County. "Our readers comprise almost 10 percent of the households in the county and contribute nearly 20 percent of the effective buying income," Pfeiffer said. "Advertisers can target just the Solana Beach market or combine with any of our seven other papers to cost-effectively reach the best of San Diego County."

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