By Michelle Mowad
Be known. A local public relations firm is applying this simple motto as its mission for clients.
Solana Beach-based Zenzi Communications is a small full-service boutique public relations and marketing firm but is producing big ideas for its local and national clients.
Zenzi offers everything from graphic design to media relations services for clients including Dreyer's ice cream and Emergen-C.
"My goal is to maintain our boutique feel but build a bigger and better roster of clients that my team is passionate about," said Sarah Hardwick, founder and chief executive officer of Zenzi.
Local clients include Oceanside-based Mickelson Capital Consulting, San Marcos-based Submarina, Torrey Pines Bank and San Diego Restaurant Week.
To better articulate its strategic positioning in the ever changing public relations and marketing industry, SZPR launched a new name and brand as Zenzi Communications this spring. The boutique firm, whose new name means crescendo, continues to earn coverage with smart and savvy campaigns.
"I founded the firm in response to changing market conditions," said Hardwick, who formed the firm out of her Ocean Beach apartment in 2002. "Normal public relations tactics were just not cutting it anymore."
Zenzi, which now has 15 employees, provides blogging, e-mail campaigns, social media outreach efforts and viral video campaign services in addition to press releases, investor relations and press tours.
In 2008, Zenzi's revenues hit $1.3 million.
In the last seven years, Hardwick and her team have earned many honors for impressive placement and creative efforts on behalf of clients. Hardwick has been recognized by the Public Relations Society of America's San Diego Chapter and 944 Magazine as a "Movers and Shakers Under 30."
Zenzi's approach in representing clients is to focus on multiple touch points. Touching on multiple communications channels allows Zenzi to keep its clients in front of their target audience continually. Zenzi aims to represents its clients in traditional media such as print, radio and television, as well as through events, social media and community relations.
"This way clients get more bang for their buck," Hardwick said. "In this market, clients like Dreyer's are more and more looking for a return on their investment. They are more closely measuring the success of its PR efforts."
Hardwick and her team are in the constant search for the next big idea to bring her clients.
"We need to continue to establish this reputation as a team who is willing to do whatever it takes to make their clients successful," she said.