Carmel Valley mom Yana Berlin and her daughters Daisy, Stephanie and Sasha Shkolnik have partnered up for a new product review Web site, LoveOrHateDebate.com.
The LoveorHate team will offer objective opinions through video format from the perspectives of two generations, allowing female shoppers to be in the know about what's hot and what's new.
The team will review a variety of products such as clothing, accessories, jewelry, and everyday necessities. Users can rate each review and provide feedback via polls and forums. To submit your product for review, simply visit the site.
"Women are more likely to purchase products when referred by a trusted source," Yana Berlin said. If my girlfriend tells me about a product that makes her life easier, or makes her look slimmer, younger, or happier, I want to know what it is."
As for the other half of the review team, Yana's daughters, twenty-something years her junior, will speak for the products that address the younger demographic.
"We'll tell you what we really think," said Daisy.