A three-month promotion by the North County Transit District (NCTD) will temporarily eliminate fares on the Sorrento Valley COASTER Connection (SVCC). This means that COASTER customers transferring to the bus shuttle could save up to $40 per month between October 1, 2009 and December 31, 2009.
The promotion is meant to encourage customers to use the COASTER commuter train service to reach employment areas in Sorrento Valley.
"Extra fees have hurt other riders," according to regular COASTER customer Kathy Viner, who works in Sorrento Valley and uses the SVCC shuttle. NCTD recognizes that the decline in the cost of gasoline and the downturn in the economy have negatively impacted ridership. The promotion will help provide financial relief for our customers and hopefully increase our customer base.
"In the past our COASTER and Sorrento Valley Connection customers have shown their willingness to reduce congestion by taking public transit. To help offset recent increases in fares, this promotion will make it more affordable for COASTER passengers to connect to their place of employment in Sorrento Valley," says Bob Campbell, chairman of the NCTD Board of Directors.
For more details about the COASTER or the Sorrento Valley COASTER Connection, trip planning and schedules call 511 or visit www.GoNCTD.com or www.sdmts.com.
NCTD moves more than 12 million passengers annually by providing public transportation for North San Diego County. Its family of transit services currently includes the BREEZE bus system, the COASTER commuter rail service, LIFT paratransit and the SPRINTER light rail. It is NCTD's mission to deliver safe, convenient, reliable and user-friendly public transportation services.
SOURCE: North County Transit District release