Survivor Beach event in La Jolla calls attention to fight against cancer

Hundreds of surfers, cancer survivors and others lined up surfboards beginning at Scripps Pier and continuing down La Jolla Shores on Sunday morning in the fourth annual Survivor Beach event. The event was hosted by the Moores UCSD Cancer Center.

Participants placed their boards in the sand, nose-to-tail, to show their support for the ongoing battle against cancer. More than 250 people showed up and the line was 1,425 feet, according to the event's website. Last year's gathering drew nearly 250 who created a line of 1,133 feet, or almost four football fields long.

The event also featured music and the Heali'i Polynesian Review.

"We reach more people every year with our survivors' stories and messages of hope," said Robin Rond, 2010 co-chair of Survivor Beach in a pre-event press release.

Dennis Carson, MD, director of the Moores UCSD Cancer Center added, "Like links in a chain, the Survivor Beach surfboard line symbolizes how cancer, and the quest for a cure, connects us all."

The event is a precursor to its 17th annual Luau and Longboard Invitational cancer research fundraiser, to be held on Aug. 22. The event will celebrate 17 years of surfing for a cure. Since its founding, the one-of-a-kind event has raised more than $4.7 million to fund groundbreaking cancer research at the Moores UCSD Cancer Center, the region's only comprehensive cancer center designated by the National Cancer Institute.

For more information about sponsorship opportunities, team entries and tickets for the Luau and Longboard Invitational, contact the Moores UCSD Cancer Center at (858) 822-1328 or visit

www.longboardluau.org

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