Submitted by Flower Hill Promenade
The San Diego City Council voted last unanimously to approve the revitalization of Protea Properties’ Flower Hill Promenade shopping center. This decision, which follows favorable votes from the Carmel Valley Community Planning Board and city of San Diego Planning Commission, represents the final approval needed to allow construction to begin.
“We are thrilled the City Council voted to support the revitalization,” said Jeffrey Essakow, president of Protea Properties. “This decisive victory reflects seven years of work developing a plan in concert with the community that will bring the type of center that this community deserves.”
Prior to the vote, the City Council heard positive testimony from neighbors, tenants and shoppers from the center. A number of other supporters attended the hearing wearing stickers that said “Yes on Flower Hill!”
Representatives from Spindrift, a community of 144 homes located directly north of the shopping center, were particularly persuasive advocates for the revitalization.
“After working closely with Protea to refine the revitalization plans over the course of several months, we are pleased to see the City Council allow this project to move forward,” said Horace Dietrich, president of the Spindrift Homeowners Association. “We believe these kinds of changes are definitely needed and will provide significant benefits to our community.”
Spindrift residents initially expressed concerns about the revitalization due to the potential realignment of Flower Hill Drive, which is located on the shopping center’s property and serves as the only access to Spindrift. The city originally proposed to move Flower Hill Drive north of Taste of Thai restaurant.
At the community’s request, Protea amended its plans to maintain Flower Hill Drive in its current position and recirculated the project’s environmental document. As a result, the Spindrift Homeowners Association voted unanimously to support the revitalization.
The proposed project will add new shops, boutique office space, a parking structure tucked into the hillside and a Whole Foods market. The revitalization will also refresh the existing shopping center and its collection of unique boutiques and locally-owned shops. The project is expected to open in 2012.