By Karen Billing
In response to some concerns voiced by customers about parking, the revamped Del Mar Highlands Town Center has found some ways to help alleviate those concerns, such as valet parking and a concierge service.
“We are well aware of the parking challenges and so we are creatively coming up with options for our customers,” said Elizabeth Schreiber, center general manager.
The nighttime valet program on Friday and Saturday nights by Burlap restaurant is actually a center-wide program, not just for restaurant patrons. Last weekend the center also kicked off a second valet site in the round about near Cinepolis Luxury Cinemas, at the entry off Townsgate Drive.
Schreiber said that people can park their cars at one valet area and pick it up at the other.
“You can text the valets from your restaurant seat and they’ll have your car waiting for you when you arrive,” Schreiber said.
Soon the center will begin a curbside pick-up program, where customers can park in designated 10-minute parking stalls, call the restaurant they ordered from and the restaurant will bring their food order to the car while the customer waits.
“We believe that the moms of Carmel Valley will really enjoy being able to pick up dinner without having to get the kids out of the car seats,” Schreiber said.
The center will also soon kick off a curbside concierge program. This will be a six-seat customer shuttle driven by security officers. The officers can give customers a lift from one end of the center to the other.
“We continue to look for creative solutions to the parking challenges we face.” Schreiber said. “Hopefully, as our customers adjust their shopping patterns now with new tenant choices, they’ll also try some of these new services designed to make shopping at the center easier.”