By Marlena Medford
It is a quandary most women have grappled with: What should I wear today?
The question, albeit common, can be enough to leave some staring blankly into their closets. Lea Fischer and her niece Kimara Kuspa have now made it their mission to help women make the most of their wardrobes via their blog
“This is about helping everyday women look and feel their best,” said Kuspa, who grew up in Del Mar and is a Torrey Pines High School graduate. “We give women tips for looking trendy and put together, all while staying on budget.”
Fischer and Kuspa said the concept grew out of their long-standing love of fashion, which has bonded them. The duo would spend hours combing through fashion magazines and websites as a pastime, so using that as a means to help other women just felt like a natural progression, they said.
Based on the trends they spot, Fischer and Kuspa compile easy-to-browse lists, and write blog posts that help women piece together those looks.
“When you look your best, you carry yourself with a certain confidence and class,” added Fischer, who also grew up in the area and is a Torrey Pines graduate.
Because they believe feeling the part goes hand-in-hand with looking the part, the women have included a “Pearls of Wisdom,” a portion on their blog that offers life lessons geared toward women.
“Not all of us have a mother or big sister we can turn to for advice,” Fischer said, who is also a mother of two children. “Girls and women today are dealing with so much negative influence and stress. It is so important for them to have that support network, so we really wanted to provide that.”
Ultimately, the women hope the website turns into a forum where women can share fashion tips and finds — as well as share advice on issues related to being a woman.
“We love feedback and we very much want to hear what people want from this website,” Kuspa said. “This is a passion for us, and that feedback is what keeps us going.”
For more information, visit
or email email@example.com.