The Del Mar City Council authorized $5,000 for a one-month agreement with California Strategies LLC for consulting services related to Del Mar’s efforts to buy the fairgrounds.
The company has been working with Del Mar for one month already, and in that time its employees helped city staff plan and run the March 9 workshop where the community had a chance to give feedback on the proposed fairgrounds purchase. California Strategies LLC also helped with material development for a presentation to the Urban Land Institute, worked on strategy development, and has been a part of discussions with city officials throughout the region and Sen. Christine Kehoe’s office.
In this next month, California Strategies LLC plans to provide city council and staff with media training, help launch an online campaign, and continue its outreach effort to garner support for Del Mar’s proposed purchase of the fairgrounds.
Councilman Mark Filanc, who sits on the subcommittee dealing with the fairgrounds purchase spoke in favor of continuing the agreement, saying that the city “has gotten a lot of benefit out of this expenditure.” The agreement is not to exceed three months, at $5,000 per month. Though the council unanimously agreed to continue the agreement for another month, councilman Terry Sinnott stated that he hopes “that as we progress, that our time and financial contributions do begin to wind down.”