Fortunately for North County chocolate lovers, Del Mar, Carmel Valley and Solana Beach happen to be home to a few of the most coveted chocolatiers in San Diego — and nationwide.
As people become more aware and more adventurous when it comes to the finer things in life — sweets, cheese, wine, beer and so on — specialty gourmet chocolate shops like Dallmann Confections, Jer’s Chocolates and Chuao Chocolatiers are leading a movement that’s sweeping the nation and making indulgence more a part of people’s lives. And their owners, albeit completely different from one another, exude passion strong enough to inspire executives to trade their business suits for chef coats and join the movement.
After all, that’s what Jerry Swain, owner of Jer’s, and Michael Antonorsi, owner of Chuao, did. Both men worked for years in the telecommunications field before they followed their passion. For Antonorsi, a Rancho Santa Fe resident and native Venezuelan, that meant picking up and moving his family from Venezuela to Paris to attend a gourmet culinary school. For Swain, a Solana Beach resident of more than 15 years, that meant revisiting his interests and making a courageous career change based on a yearning to build something innovative from the ground up.
Swain will tell you his success “happened by accident,” but don’t believe him — his talent, popularity and business savvy was apparent early on. He wowed his peers in college at the University of California, Riverside — where he served as student body president — with peanut butter balls that acquired the name “Jer’s Balls.” His specialty became the focus of annual potlucks, which also grew to the point that he started renting out venues for the event. That gave rise to the “Jer’s Ball” fundraiser event, which raised money for the local food bank for nine years.
It was still years before he noticed that 85 percent of mainstream chocolate candies somehow incorporate the peanut flavor, and decided to build a business that would cater to the peanut butter chocolate addicts of the world.
Unlike Dallmann and Chuao, which are constantly at the forefront of chocolate innovation, Jer’s isn’t trendy — this is, unless you consider flavor a trend.
“We’re not trying to incite the ‘wow’ factor or intrigue,” said Swain. “We’re just offering a good natural product that people will continue to buy over and over.”
Isabella Valencia, on the other hand, knows how to intrigue her loyal followers — who not only love her chocolates but they love her, too. The owner of Dallmann Confections, located in the Flower Hill Promenade, makes herself a vital part of her customers’ chocolate experience with her weekly in-store tastings, in which she strategically pairs her confections with cheese, wine, salt, tapas, scotch, beer and other fine foods.
Each of her chocolates is a work of art, hand painted and uniquely flavored, and she seeks to heighten appreciation of her product through her educational events, which highlight the diversity and versatility of her medium.