This year marks two decades that Susan Street has had a presence on Cedros Avenue in Solana Beach. It also marks the relocation of her gallery from South Cedros Avenue to 200 North Cedros Ave., a move that symbolizes a continued journey forward along a path that supports and celebrates both established, mid-career, and emerging artists.
The new venue for Susan Street Fine Art Gallery, now located in a “creative pocket of the Solana Beach Design District,” neighbors with architects, designers and photographers. It provides an innovative space with an artistic ambiance positioning the gallery to advance with current trends and opportunities in the art market, Street said.
The gallery will continue to devote exhibition space to presenting and advancing the work of contemporary local, national, and international artists who work within a broad range of styles and mediums, which includes painting, sculpture, photography, ceramics, mixed media, limited edition prints, and works on paper. Artists represented by Street include Sheldon Greenburg, Mirang Wonne, Anita Hampton, Frank Damiano, Carl Dahl, and many more.
With almost 28 years of curatorial experience and art consulting services, a major focus for her business, Street has been able to share her passion for and appreciation of art with many people. She has built a solid reputation in her field and despite the lagging economy her business has remained vital. “We’ve actually had several really, really good years,” she said, “primarily because we do so much consulting work.”
A major art program was recently completed for the UCSD Sulpizio Cardiovascular Center in La Jolla. When Street started her business in 1984 her sole focus was on providing art for the corporate world, she said. “Many of our clients were large corporations and law firms back then. Then as time went on I found that a lot of the CEOs and other employees asked me to help them with their art collections in their homes,” which added the residential component to her business.
For a number of years she has been in what she calls destination locations. “We have always had a walk-in gallery, but a lot of our clients come to us because they have been referred to us.” Major clients are architects and designers, she said.
The current relocation is an opportunity for Street to change the feel of her gallery space. “Many galleries are so austere when you walk in that you can hardly even find the person that you need to talk to, it can be intimidating.” Her new space will be inviting, with comfortable lounge seating. “We want clients to stay awhile, to experience the art.”
In addition to what is hung on the walls there will be a large screen monitor that will show images of Street’s wider collection. “We want to engage people and truly find out what it is they like, what they are looking for. If need be, we might go to another gallery locally or procure work from New York to find the right art for our client and to help them put together a collection,” explained Street.