What is the real reason for downtown Del Mar revitalization? It must have been a top/down desire of the City because there was no outcry for revitalization from the residents.
It is money!
It all began several years ago when Councilmen Hilliard and Earnest gave a report to the City that the City was going broke –
we were destitute!
(Even though the city has the highest reserves in the County, has bought the Shores Property, built a new sewer pump station with basketball half court, a new lifeguard station, is rebuilding a bridge, etc.) And the only place to get more revenue was from the commercial area.
So, they started by spending a lot of time (one and a half years) and money (we were broke) on the newest ideas from the League of Calif Cities – horizontal zoning and form-based code development. As usual, government plans died!
But, lo and behold, we had more money, so at the encouragement of the government sector of Del Mar residents, the city has taken on a very-expedited task of preparing an onerous specific plan to put more controls on commercial development, if developers will use the incentives offered
to fundamentally change Del Mar forever!
Del Mar takes in enough money – we just need to stop spending it on unneeded government planning.