AutoMatters: OPTIMA Ultimate Street Car Invitational

Optima Ultimate Street Car Invitational
Optima Ultimate Street Car Invitational

By Jan Wagner

The annual SEMA Show in Las Vegas overflows its exhibit halls with amazing, extremely customized cars and trucks. They serve as rolling showcases for many of the products and services that are featured on the show floors. It truly is a car show like no other. However, cars are meant to be driven – not just looked at and admired, to explore their full capabilities. That’s where the OPTIMA


Ultimate Street Car Invitational comes in.

What now seems like an obvious thing to do only began about six years ago when Cam Douglass, OPTIMA Batteries’ Director of product development and marketing, came up with the idea. He kicked it around with some of his associates in the industry and the competition was born.

Porsche at BFGoodrich Hot Lap Challenge



Ultimate Street Car Invitational is held the Saturday after the SEMA Show. Let me set something straight for you right now. The drivers are most definitely not poseurs, trying to look cool while cruising around a racetrack on parade laps. These cars are pushed to their limits, and sometimes beyond, in five different motorsports competitions.

The 2013 OPTIMA


Ultimate Street Car Invitational was held on Saturday, Nov. 9 at the beautiful Spring Mountain Motor Resort and Country Club – home of the Ron Fellows Performance Driving School, in Pahrump, Nevada. Hundreds of spectators were on hand to watch and cheer on the competitors.

In the BFGoodrich Hot Lap Challenge, competitors each set their fastest timed lap on the high-speed racetrack.

Ridetech Street Autocross Challenge

The Ridetech Street Autocross Challenge was a tight parking lot autocross. It was technical and very entertaining. Unlike at the racetrack, the fans here could get close enough to see all of the action.

My favorite challenge, for its excitement from a spectator’s point of view, was the Wilwood Disc Brakes Speed Stop Challenge. In this timed event, after completing a short autocross drivers had to come to a complete halt in a stop box. Obviously the later one hit the brakes, the quicker their lap time would be, but some drivers waited just a bit too long, crossed the exit line from the box and were shown a red flag for their transgression.

Bill Goldberg

Bill Goldberg – actor, former football player, retired wrestler and big-time car guy, is the host of OPTIMA’s Search for America’s Ultimate Street Car. He kept the adrenaline level high as he encouraged the drivers between runs.

A really scary moment came after I noticed a car that seemed to be approaching the stop box too quickly. I started shooting in my camera’s high speed burst mode as the car, skidding in the box with its brakes locked up, inexplicably turned 90 degrees to the left towards the track worker who was holding the red flag at the ready. As if in slow motion, and as my camera clicked off frame after frame, I watched the action unfold as the car rotated and then, ever so gently, hit the worker in the lower legs – lifting them off of, and parallel to, the ground. Even though he was understandably somewhat shaken up, thankfully the worker – Martin van Weerlee, a volunteer from the Netherlands, was okay. Amazingly he bravely continued to serve as flagger for the rest of the cars! I’m sure that he had quite a story to tell when he got home, and after I send him the pictures he will have proof!



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