By Kristina Houck
The Del Mar Village Association was designated as a California Main Street community by the California Main Street Alliance Nov. 5 at L’Auberge Del Mar.
CAMSA gives this award to cities, towns and neighborhoods that have reinvigorated the economic health of their historic Main Street central business districts.
“It’s a special, national way of recognizing what we all, I think, are striving for — to revitalize and keep our downtown vibrant, interesting, happy and safe for everybody in the Village, and all of our visitors and our residents,” said Richard Earnest, president of the Del Mar Village Association and former mayor of Del Mar.
To recognize the historic commercial district as a model for successful community revitalization, CAMSA Executive Director Laura Cole-Rowe presented the Del Mar Village Association with a certificate. San Diego County Supervisor Dave Roberts honored the association with a signed proclamation and declared Nov. 5 as “Del Mar Village Association Day” throughout San Diego County.
“This is an extremely important day in the city of Del Mar,” Roberts said.
“Del Mar is a really special place. They get it. They understand the importance of the residences, the businesses, the business and commercial business owners, and what really makes a thriving city.”
Also in attendance were former County Supervisor Pam Slater-Price and Del Mar council members, who met earlier in the day at the City Hall Annex to discuss the program.
“Revitalization has been on the council’s mind for many, many years, and we have worked in various ways to try to get that to happen,” Mayor Terry Sinnott said. “This designation, I think, means that we really have a strong ally in the DMVA and a roadmap that can move us forward in the right direction.”
To receive this designation, a community must meet all of the criteria outlined in CAMSA’s Main Street Four Point Approach, which the Del Mar Village Association has followed for nearly 10 years, Cole-Rowe said. This includes building a Main Street framework, promoting the commercial district, evaluating the attractiveness of the business district and revitalizing the local economy.
Jen Grove, Del Mar Village Association’s executive director, headed the lengthy application process, which was approved in less than a year.
Del Mar is the 27th community in California to achieve California Main Street status. Other San Diego County members include Coronado Main Street, Downtown Encinitas Main Street Association, Leucadia 101 Main Street, Main Street Oceanside, North Park Main Street, Ocean Beach Main Street Association and Vista Village Business Association.
“This is just the start,” Earnest said. “We’re looking forward to doing this and getting things moving even quicker and making it better for our residents, more exciting for our visitors and better for the city as a whole.”
For more information about the Del Mar Village Association, visit www.delmarmainstreet.com.
For more information about the California Main Street Alliance, visit www.camainstreet.org.