Not many dental offices can boast having superhero doctors and an evil villain out to rot teeth, not to mention video games, photo booths and a toy store in a super-fun lobby, which also includes TVs planted into the ceiling above treatment chairs and even a Starbucks coffee nook for waiting parents. This is a place where children actually are excited to go and, as of January, the new Carmel Valley location of The Super Dentists on El Camino Real is now accepting super-patients for pediatric dentistry for kids, and teens and orthodontics for children, teens and adults.
“This is the only practice we know of where kids are the number one referral source, that’s unheard of,” said Dr. Kami Hoss, also known as Dr. Have One Super Smile. “We want to create a whole experience for the kids, where they completely forget that they’re going to see the dentist.”
Word on how fun a visit is to The Super Dentists spreads not only through their child patients, but through their more than 30,000 school education visits throughout the county on dental health and hygiene, a show on the COX TV channel and three DVDs, including their latest, a 3D movie.
It’s not uncommon for friends or siblings to want to tag along to go the Super Dentist office or to arrive early for an appointment to take advantage of all there is to offer.
Hoss started The Super Dentists 17 years ago with his wife, Dr. Nazli Keri, aka The Tooth Keri.
The superhero narrative came up one late night at Kinko’s when the couple was trying to come up with ways to brand their office. Figuring everyone likes a superhero, they ran with the idea and invented a story about a pair of outer-space dentists who met in dental school and developed the powers of x-ray vision and a magical wand to make braces invisible. Their nemesis, Cavitar, is a dental school dropout who owns a candy store and drives an ice cream truck with the evil plan to make sugar rule the world. He has a little bear sidekick named Molar.
Their first office was in Chula Vista and they have followed up with practices in Eastlake and Oceanside.
“Carmel Valley has been my dream location to open for several years,” Hoss said. “It’s a wonderful community, very family and kid-oriented with a lot of young families, great schools and after-school programs. This is my most exciting office to put together to date.”
For all the reasons that make it a perfect place for The Super Dentists, Hoss also hopes to move to Carmel Valley from Eastlake with his wife and 10-month-old baby.
“We love it here,” Hoss said.
Hoss purchased the entire building on El Camino Real in February of last year, changing the name to Ryan Plaza. The 6,000-square-foot-facility on the second floor of the building is the largest Super Dentists office to date.
Inside, the office is decked out like a theme park, with Super Dentists’ characters spread throughout.