By Kristina Houck
It’s late and you’re tired and hungry at home. What’s for dinner?
With Dine In 2Nite serving many communities in San Diego, pizza isn’t your only option.
“It’s the only real alternative to fast-food and takeout because slaving in a kitchen all afternoon is not an alternative for people,” said Dine In 2Nite Executive Chef Claire Kats. “It’s the only way to get a really healthy dinner that is tasty, that will save you money and that comes to your house.”
From a rotating menu of more than 100 recipes, Dine In 2Nite delivers a different fresh meal for dinner up to five times per week.
“A lot of families have to order fast-food and takeout many nights of most weeks because people are busy,” Kats said. “Everyone has to have a job and everyone has to juggle kids, responsibilities, soccer, Girl Scouts — all that stuff. People do not have time to go to the store, shop, bring it home, cook, make something good and healthy, and clean up afterward.”
From maple-glazed baby back ribs, to pumpkin chicken mole, Dine In 2Nite has a diverse lineup of comfort food and fusion dishes. Meals are prepared with fresh ingredients and local produce in local commercial kitchens.
The company offers ongoing meal plan options as well as packages that can be redeemed at anytime. Vegetarian and kids versions of meals are also available.
“It’s good old-fashioned healthy food,” Kats said.
Kats and her husband, Leo Kats, co-founded Dine In 2Nite in 2010 in San Diego. Cooking since 8 years old and professionally since she was 16, Claire is a bestselling author and the co-host of the nationally syndicated “Food Fight Radio” talk show. Leo has worked in franchising for nearly 15 years.
“We immediately recognized its potential as a franchise model,” she said. “We saw it as an opportunity to do a franchise that we could both work on together.”
With Leo as president and CEO, and Claire at the helm of menu creation, the business has expanded to 30 franchises across the United States and Canada. The original San Diego location has grown, too.
Longtime restaurant manager Herb Meeder now co-owns the location. He serves meals to the San Diego County communities of Poway, Rancho Bernardo and Scripps Ranch, while the Kats’ cover the north coastal communities of Del Mar, Carmel Valley, Solana Beach and Rancho Santa Fe.
“We think we’re making the world a better place,” Kats said.
“ — one meal at a time,” Meeder added.
A complete meal is $10 and includes delivery and tip. Dinner is prepared daily and delivered during two different time frames, from 4-5:30 p.m. and 5:30-7 p.m. Customers choose their delivery schedule.
“People don’t like washing their own cars and no one mows their own lawn,” Kats said. “People aren’t chefs, so why are they cooking? The average person can’t cook well, and they shouldn’t feel like they need to. We’ve created a service that makes it so they don’t have to.
“Once people discover how convenient it is, how much it actually saves, how much variety they have and that the dinners are actually very tasty, it’s something that people become hooked on.”
For more information about Dine In 2Nite call 888-646-3257, email firstname.lastname@example.org or visit www.dinein2nite.com.