By Kristina Houck
For three years, patients have avoided long lines and extra paperwork by visiting ASAP Urgent Care in Encinitas.
With 15 years experience as an emergency physician, Dr. Matthew Kurlan designed the walk-in clinic so patients can “get emergency room service at the family doctor price.”
“Having experience in the emergency department, I just imagined what we needed to do to make this experience as quick and simple as possible for patients,” said Kurlan, who owns and operates the clinic.
Kurlan earned his degree at the University of Medicine and Dentistry of New Jersey and completed his residency at Midwestern University in Chicago. Prior to launching his urgent care practice, the New Jersey native practiced as an emergency physician and department director for 15 years in the Midwest.
“I think part of the frustrations people have with going to the doctor is there are too many forms to fill out and there is too much waiting time. You also never know what the bill is going to be,” he said. “I thought I could do it a little better and faster.”
ASAP Urgent Care focuses on acute medical problems that are urgent but not serious enough to warrant hospital services.
To keep costs low, ASAP Urgent Care does not accept insurance plans. For patients with insurance, the clinic provides a form with billing codes to submit for reimbursement. This saves time by eliminating most paperwork. On average, patients are in and out the door within 30 minutes, Kurlan said.
“We see a lot of patients who either don’t have a family doctor or can’t get an appointment right away. Their only alterative is to go to the emergency room, and everybody is afraid to go to the emergency room because it’s so expensive and it takes so long,” said Kurlan, a member of American Academy of Urgent Care Medicine. “It’s a very scary place to be.
“We fill that niche and we really take pride in what we do. We try to make it a very easy experience for our patients.”
ASAP Urgent Care is located at 519 Encinitas Blvd. in Encinitas. The clinic is open 8:30 a.m.-6 p.m. Mondays, 8:30 a.m.-4 p.m. Tuesdays and Wednesdays, 8:30 a.m.-2 p.m. Thursdays, 9 a.m.-3 p.m. Saturdays, and 9 a.m.-2 p.m. Sundays. The clinic is closed on Fridays.
For more information, call 760-230-ASAP (2727) or visit
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