By Karen Billing
The only time a Swirls customer isn’t happy is when they arrive to find the doors haven’t opened yet or that the store has just closed. For the last five years, Swirls owner Evan Wilensky has been serving up his creamy, quality frozen yogurt and making sure he keeps the community happy.
A business owner who places a strong emphasis on community, Wilensky has loved the shops he’s been able to create and support at his three locations in Encinitas, Carmel Valley and Del Mar.
Wilensky, a graduate of Torrey Pines High School’s class of 2002, opened his first Swirls shop in Del Mar in 2008. Encinitas Swirls followed in 2009 and a long-awaited Carmel Valley location opened in 2012.
Wilensky’s Swirls family has enjoyed sweet success and looks to grow even more.
“People come from all over to our locations because of our product, how good it tastes and the atmosphere we create. I really want the community to recognize that this is their community yogurt shop,” Wilensky said. “I want to make people happy.”
At Swirls’ three locations the goal is always providing excellent customer service and serving up a premium product in an extremely clean and bright environment.
Wilensky said that he loves “providing a healthy treat for the community to enjoy. We will never let a customer leave the yogurt shop unsatisfied. If the customer’s yogurt is not perfect, tell us and we will make it right!”
There are over 52 flavors of yogurt in the mix and 12 on tap on a daily basis — everything from plain tart to the exotic tropical island coconut. All locations always have a non-dairy flavor and a “no sugar added” flavor, and Wilensky said 10 or more new flavors will debut this summer.
“You can join Swirls Vip Club by texting the word SWIRLS to 99000 to get the latest flavor alerts and special deals,” Wilensky said.
The self-serve concept allows customers to create their own masterpieces — swirling yogurt into their cups and capping it off with a full toppings bar that includes everything from cookie dough hunks and candy bits to fresh fruits chopped multiple times a day.
Wilensky notes his shops always use fresh fruit, never frozen.
The yogurt itself is a good source of protein, can help lower cholesterol, improves digestion, increases metabolism and stimulates the immune system, Wilensky said.
All three shops are consistently busy and Swirls keeps going strong despite many other yogurt stores going out of business. Wilensky said he is surprised by Swirls’ success but he works very hard to achieve that success — often putting in 18-hour days, going non-stop between stores.
“I love to interact with customers. I’m not the owner that likes to sit off to the side, I love to take the register and work the store myself, I’m a really hands-on owner,” Wilensky said. “I go back and forth constantly between the stores to make sure everybody’s happy and everything’s running smoothly.”
Visit Del Mar Swirls at 2683 Via de la Valle, suite E, Del Mar, 92014; Carmel Valley Swirls in Del Mar Highlands Town Center, 12925 El Camino Real, suite AA1, San Diego, 92130; and Encinitas Swirls at 204 N. El Camino Real, suite G, Encinitas, 92024.
For more information, visit swirlsfrozenyogurt.com
Note: Business spotlights are developed through this newspaper’s advertising department in support of our advertisers.