Broadway is coming to Carmel Valley as former NFL player Bo Eason brings his critically-acclaimed one-man show, “Runt of the Litter,” to the San Diego Marriott Del Mar Grand Ballroom on Friday, May 2. The rare theater opportunity is being presented by Carmel Valley-based business Make Market Launch IT and Pam and Chris Hendrickson.
A portion of the proceeds from the show will benefit Torrey Pines Pop Warner Football.
The performance is part of the three-day Make Market Launch IT live business training seminar presented by Pam Hendrickson and her partner Mike Koenig.
“We are thrilled to bring Bo and his powerful play to Del Mar,” said Pam. “Bo’s themes of sheer will and determination, and what it takes to be the best, really resonate with any parent, entrepreneur or business leader.”
Eason played four years in the NFL with the Houston Oilers in the 1980s and the safety had a reputation as one of the hardest hitters in the league, Chris said.
His play is a semi-autobiographical story about him and his older brother, Tony, who played quarterback for seven years in the NFL with the New England Patriots and the New York Jets, reaching the Super Bowl with the Patriots in 1986.
The play details how the older brother, Tony, was destined for stardom, casting a shadow over the little brother. Bo decides he wants to be like his brother and creates a roadmap of how to get to the NFL despite everyone telling him he’ll never make it.
He decides he will catch 1,000 passes a day but he needs someone to throw to him and that ends up being Tony, so he essentially makes Tony’s career as well, Chris said.
After being cut from his college team he keeps going to practice and never gives up and goes on to be picked in the NFL draft. In the show, the brothers meet in the Super Bowl.
“It’s the story of what happens when a 9-year-old sets a goal and will do anything to achieve it. Even though he was a little too slow, too little, he decides ‘I’m just going to find a way,’” said Chris. “It’s very moving, people leave the play really raw.”
Eason was actually an attendee of the first Make Market Launch IT event in 2011. Since then he has been a speaker at the organization’s last two conferences, but they wanted to do something different this year. People come from all over the world to attend the conference; more than 14 countries were represented at the last event.
Pam and Chris Hendrickson worked 40 years collectively for life coach and motivational speaker Tony Robbins, with many years of experience in event planning. Chris was in sales and Pam was the vice president of content development and eventually ran the marketing department as well.
Pam came up with an idea three years ago for a product creation system called Make Market Launch It, helping people discover strategies to create best-selling products and services. Her partner, Koenigs, is the inventor of two widely-used Internet tools, Traffic Geyser and Instant Customer. Both simplify marketing for more than 30,000 small businesses, entrepreneurs, authors, experts, speakers and consultants worldwide.