By Kristina Houck
In an effort to encourage local residents and tourists to sip, sample and shop on Cedros Avenue this summer, the Design District is ramping up its social media presence and launching a new website.
“There are so many different things on the street,” said Cindy Cruz, who serves as president of the Cedros Avenue Merchant’s Association, of which nearly 50 of the more than 85 businesses on the street belong. “There’s something for everyone.”
Home to architects, builders and designers, Cedros Avenue Design District in Solana Beach also features two-and-a-half blocks of boutiques, galleries, cafes, salons and day spas.
With a website at www.cedrosavenue.com and a presence on Facebook and Twitter, Cedros Avenue has a new account on Instagram. In the coming months, the Cedros Avenue Merchant’s Association is launching a new website at www.shopcedros.com to attract even more visitors to the North County destination.
The new site will inform visitors about the history of the street and showcase new shops. It will also include a directory of the shops, with direct links to the businesses.
“We want everyone to see who we are,” said Cruz, who owns Leaping Lotus. Located at 240 South Cedros Ave., the 21,000-square-foot store features more than 120 merchants.
In the early 1950s, the street was home to defense contractor Bill Jack, who built the Quonset hut structures that now house businesses on Cedros Avenue. In 1974, Dave Hodges opened the Belly Up Tavern, which helped put South Cedros Avenue on the map and has continued to be the area’s premier live music venue.
Sidewalks were installed in the early 1980s, and in 1997, the street’s signature arches were designed and installed to echo the curved silhouette of the Quonset huts on Cedros Avenue.
The Cedros Design District Association formed in the early 1990s, bringing together property owners and merchants.
“Cedros has kept hold of the charm that it’s always had, but it’s changing every day, too,” Cruz said. “It’s really a neat place to stroll.”
Over the years, mainstay businesses have helped the avenue retain its character, while new shops have helped the street keep up with the latest trends.
Formerly a roller-skating rink, the Antique Warehouse was transformed in 1982 into a 15,000-square-foot mall of antiques, collectibles and memorabilia. One of the oldest shops on the street, Solana Beach Art & Frame, has served the community since 1992.
The avenue’s eateries include locally-inspired menu items at Lockwood Table and a variety of vegetarian options at Zinc Café.
Carruth Cellars launched its Solana Beach winery and tasting room on the street four years ago. Culture Brewing Co. opened its microbrewery and tasting room just last year.
From 1-5 p.m. on Sundays, the Solana Beach Farmers Market offers locally-grown fruits, vegetables, fresh-cut flowers and more at the south end of the street. The market’s food court opens for lunch at noon.
“It’s not just a community of businesses; it’s a community of personalities and people who are our neighbors,” Cruz said. “We all care for each other and support what everybody’s doing.”
For more information about Cedros Avenue, visit www.cedrosavenue.com, www.facebook.com/CedrosAve, twitter.com/CedrosAvenue and instagram.com/cedrosavenue.