Dirty Dogs has partnered with the Del Mar Junior Lifeguards (DMJG) to create a scholarship for underprivileged local kids to attend the Junior Lifeguard program. The scholarship is based around educating North County families about dog health through exercise and nutrition. The scholarship is dedicated to Leonidas, DMJG instructor Turtle’s dog who hangs out with the kids during the program.
The idea for the partnership stemmed from the owners of Dirty Dogs history as Del Mar Junior Lifeguard supporters. Their three children, Elias, Nisha and Joel, attended Junior Lifeguards every summer when they were young and have long-standing relationships with many of the instructors. Their oldest, Elias, went on to be a lifeguard for the City of Solana Beach.
“We’ve been taking our kids to Junior Lifeguards for years,” said Salomon Btesh, owner of Dirty Dogs. “The program is located on dog beach in Del Mar and many of the kids have dogs at home. We wanted to find a way to give back and support the program while helping to educate Junior Guard families about how to keep their other family members, dogs, healthy.”
For every DMJG or Junior Guard parent who makes a purchase at the Btesh family’s store, Dirty Dogs, 5 percent will be donated to the DMJG scholarship. Purchases on Tuesdays will receive double the donation, with 10 percent given back. Dirty Dogs’ services include self-serve bathing, professional grooming, healthy dog food, treats, toys and gear.
“The partnership works perfectly because the program is out of reach financially for some local families but the kids who are able to participate gain a ton of confidence about themselves and their athletic abilities. We want to help kids attend this amazing program,” said Riley Bandy, marketing director at Dirty Dogs and past Del Mar Lifeguard. “In San Diego, spending time at the beach and owning a dog goes hand-in-hand. People who love outdoor activities are also interested in healthy living for themselves and their pets.”
The Del Mar Junior Lifeguard program began on June 17 and lasts through August 23rd. It’s located between 29th street and North Beach in Del Mar. The same beach is a popular dog owner destination as it allows dogs off leash for most of the year.
For more information, visit https://secure.delmarjg.com/ or for addresses for Dirty Dogs locations, visit in Carmel Valley and Cardiff-by-the-Sea visit http://www.dirtydogsandmeow.com/