Phyllis Pfeiffer, publisher of the Del Mar Times and Solana Beach Sun, has also been appointed publisher of the Rancho Santa Fe Review and the Carmel Valley News, said Anthony A. Allegretti, president and chief executive officer of MainStreet Media Group. She replaces Dex Allen, who retired on Feb. 28. She is now responsible for five publications, including the La Jolla Light.
MainStreet Media Group is the major shareholder in MainStreet Communications, which also publishes the Poway Chieftain, Rancho Bernardo News Journal and Ramona Sentinel community weeklies, plus the Sentinel and Rancho Monthly magazines.
The combined company offers advertisers an efficient way to reach 101,661 of the most affluent households in San Diego County or to target their messages to a particular ZIP code. The group of eight weekly newspapers reaches nine of the 10 best ZIP codes in San Diego County.
MainStreet Communications is also an investor in San Diego Premier, a luxury real estate and lifestyles magazine.