Anyone who works in the golf industry will say they don't make it out on the course as much as they would like, Golf Circuit owner Tom McPhail said.
Since he and his brother, Norm, opened their shop in Rancho Santa Fe's Cielo Village in September 2009, their golf game has taken a hit. Sometimes they are able to sneak out on a Friday to play, but they get most of their swings in just outside their store. A little green is set up on the patio and they take turns teeing off into the fountain in the middle of the picturesque Cielo Village center.
The brothers have had an online presence for 15 years but this is their first brick-and-mortar business, complete with water hazard.
The transition from Internet store to actual store has been fun for Tom McPhail, a Solana Beach native and Torrey Pines High School alumnus.
"I get to talk to people and interact with the customers and I really enjoy that. We carry all the pro-line equipment, all the top brands," McPhail said, noting that their main business is still the Internet but the store supports the website. "We hope that as the Internet shop grows, our local business grows as well."
The Cielo store stocks a variety of apparel and equipment — the latest, greatest and coolest golf accessories.
One item exclusively sold by Golf Circuit is the Impact Builder Practice Golf Club, made in Escondido. The swing trainer helps golfers practice and measure their strength and speed.
Even professional golfers like Vijay Singh and Corey Pavin have purchased the swing trainer from Golf Circuit.
McPhail said the coolest new club in stock is the TaylorMade R9 Super Tri.
"The buzzword in golf right now is fit," said McPhail. "You need to have the club that fits your game."
Another item on the Golf Circuit shelves that people are really excited about is the Sky Caddie SGX GPS. The Sky Caddie is a device that has more than 30,000 U.S. golf courses programmed in. As you're standing at the ball, ready to hit, the Sky Caddie can tell you exactly how far away the hole is so you know which club to pick.
To check out the Sky Caddie or all the latest golf items, visit Golf Circuit at 18025 Calle Ambiente #203, Rancho Santa Fe or at www.golfcircuit.com. Call toll-free (888) 465-3141. (Hours: 9 a.m. to 5 p.m. Monday-Friday.)