Automotive Industry

AutoMatters & More: Consumer-Oriented ‘Ride & Drives’

AutoMatters & More: Consumer-Oriented ‘Ride & Drives’

Back before the big economic recession hit, auto manufacturers often used to host dedicated, standalone “Ride & Drive” events, offering potential customers the opportunity to see, ride in and drive their vehicles in a controlled, safe environment, free of any of the sales pressure that they might experience at car dealerships. These events are still held, but they seem to be less frequent, and far less spectacular.

“Ride & Drives” tour the country, setting up for a few days on large paved areas in several cities. Back in 2005, General Motors had two very large, travelling auto shows – one for Chevrolet and Cadillac, and the other for Buick, Pontiac and GMC – complete with...

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